On November 2nd, Red Star Capital Bureau reported that Beijing Kexin Information Technology Co., Ltd. (hereinafter referred to as "Beijing Kexin"), the operating company of Jumei Youpin, has been fined 20000 yuan by the Miyun District Market Supervision Administration of Beijing. The main reason for the fine is that the Jumei Youpin website and Jumei APP have experienced platform failures due to system aging and lack of daily maintenance, resulting in the inability to display product evaluations and evaluation sections normally.
Screenshot from the official website of the Beijing Municipal Administration for Market Regulation
Red Star Capital noticed that the official website of Jumei Youpin is no longer accessible, and the Jumei App has not been updated for two years. At present, Chen Ou, the founder of Jumei Youpin, has entered the short drama industry, but the data performance of his short dramas is average.
The official website cannot be opened
APP has not been updated for two years
Red Star Capital Bureau has noticed that the official website of Jumei Youpin cannot be accessed at present, and the page displays "System upgrade and maintenance in progress". However, the website of Jumei Youpin Merchant Center can still be opened, and merchants can submit registration applications on this website.
Screenshot from Jumei official website
In addition, currently the Jumei APP cannot be found in the Apple App Store, but it can still be downloaded and registered in the app markets of smartphones such as Xiaomi and Vivo. At present, there are still many products in the Jumei APP, and consumers can also make payments normally.
However, during use, Red Star Capital Bureau found that there was some lag when opening the Jumei APP, and the system occasionally popped up "network abnormal" prompts. There was also no human customer service online on weekends. Red Star Capital tried to call the customer service number displayed in the Jumei APP, but the system prompted 'This number is not allowed to make calls'.
Screenshot from Jumei App
According to the application store of vivo mobile phones, the last update of Jumei APP was on September 22, 2022, and the business license on the APP shows that the operating company is Beijing Kexin. Tianyancha shows that Beijing Kexin is held 99.9% by Chen Ou and 0.1% by Liu Yong.
In addition, Tianyancha shows that the main company of Jumei Youpin, Beijing Chuangrui Cultural Media Co., Ltd. (hereinafter referred to as "Beijing Chuangrui"), also underwent a business change in March this year, with investors such as Chen Ou, Dai Yushen, and Liu Hui withdrawing one after another. Beijing Chuangrui is currently a wholly-owned subsidiary of Tianjin Xiruier Information Engineering Co., Ltd. (formerly known as Tianjin Jumei Youpin Information Engineering Co., Ltd.).
Chen Ou Investment Short Drama Shooting Base
When it comes to Jumei Youpin, one cannot help but mention Chen Ou's advertising slogan at the time, 'I am Chen Ou, I endorse myself'. In 2014, Jumei Youpin was listed on the New York Stock Exchange. In 2017, Jumei Youpin announced the completion of its acquisition of Jiedian, and its wholly-owned subsidiary will hold 60% of Jiedian's shares. In 2020, Jumei Youpin announced the completion of privatization and officially delisted from the New York Stock Exchange.
After Jumei Youpin was delisted, there was news from Chen Ouxian. In October last year, it was reported that Chen Ou was building a short drama platform and promoting copyright trading. He even conducted research on Weibo to see how many people wanted to enter the short drama industry, stating that "thousands of people a day is not a problem". At present, only this one post is visible on Chen Ou's Weibo. Chen Ou also replied to netizens in the comment section of this Weibo, saying that "short dramas require closeness to life, so there are many opportunities without the need for appearance".
screenshot from Weibo
Tianyancha shows that Chen Ou not only withdrew from Beijing Chuangrui this year, but also stepped down as a director of Shenzhen Zhumang Technology Co., Ltd. and withdrew from Hainan Toujiao Information Technology Co., Ltd. However, last year, Chen Ou invested in Zhengzhou Airport Jumei Film and Television Media Co., Ltd. (hereinafter referred to as "Airport Jumei"), with Chen Ou holding 99% of the shares and Liu Yong holding 1% of the shares. In March of this year, he won the bid for the vertical screen film base set production and operation services project of Zhengzhou Aviation Metropolis Commercial Management Co., Ltd., with a bid amount of 9.95 million yuan.
According to an article published on the WeChat official account of "Zhengzhou Culture and Tourism" on June 1 this year, Chen Ou, the chairman of Jumei Group, has prepared to register a wholly-owned subsidiary, Airport Jumei, in Zhengzhou Airport after investigation, to build a vertical screen film base and create a platform for the micro drama film and television industry. The article also states that this vertical movie base will be able to accommodate at least 10 film crews shooting simultaneously here, and the scenes being built are only the first phase of the base. In the future, Airport Jumei will build more shooting scenes according to actual needs.
At present, the short drama produced by Jumei Group has been broadcasted. On Tiktok, there is an account named "Jumei Short Drama", whose profile is "Jumei Short Drama Official Account, Continuously Updating Self made Original Short Drama". Zhengzhou Venus Information Technology Co., Ltd., the authentication subject of this account, is a subsidiary of Jumei Group.
Screenshot from Tiktok
Red Star Capital Bureau found that "Jumei Short Drama" has released its first work since April 16th this year, and currently has 129 works, mainly featuring wealthy families and tycoons. Most of these works only have a few dozen or a few hundred likes, with the highest number of likes being 12000. The account currently has only 33000 followers and a cumulative like count of only 291000. Among them, the short drama "Group Pet Mommy: CEO's Day and Night Pursuit of Love Enemies" received a total of 585000 views.
Red Star News reporter Yu Yao intern reporter Zeng Han
