As we enter the last day of October, the "Double 11" promotion has also entered a critical stage, and various platforms continue to make efforts. The reporter learned that at 8 pm on October 31st, JD.com officially opened on November 11th. On this basis, in order to attract consumers to continue to "buy and buy", the platform will further increase the subsidy intensity on the basis of discounts such as direct discounts throughout the market, an additional subsidy of 60 yuan per day, and a 50 yuan discount for every 300 yuan spent across stores. Not only will the "billion yuan subsidy" double the subsidy, but there will also be benefits such as "1 yuan grab" for popular products and more than 50% discount for group buying by multiple people.
It is reported that at 8 pm that evening, JD.com launched the "Billion Subsidy Day" on November 11th, doubling the subsidy and limiting it to 28 hours. During this period, hundreds of popular brands will enjoy limited time "additional subsidies". Especially for computer and digital products, as well as home appliances, in addition to the billion yuan subsidy, government subsidies such as "trade in" can also be added. For example, a domestically produced laptop with a reference price of 6599 yuan can enjoy a subsidy of 600 yuan, and with the addition of the "trade in" subsidy, the estimated purchase price can be as low as 4799 yuan, saving a total of 1800 yuan.
In addition to the hot selling products with limited time supplements, the platform will also launch the "Billion Subsidy Multi person Group" gameplay, where consumers can enjoy a massive amount of good goods at more than 50% off after completing team building and group buying. At the same time, the "Moon Black Wind High" event, which will start at 8 pm on October 31st, will also bring consumers benefits such as "explosive products" priced at 1 yuan.