On October 22nd, Yang Jie, Chairman of China Mobile, met with Apple CEO Tim Cook in Beijing and had discussions on topics such as digital content and 5G product cooperation.
Both parties stated that they have achieved good results in digital content cooperation in the early stage, jointly launching high-quality product services based on music and video. They look forward to strengthening cooperation in product and content innovation in the future, continuously deepening cooperation in 5G feature applications such as 5G messaging, 5G new calls, XR immersive content, leading customer needs, improving user experience, and achieving mutual benefit and win-win results.
For a long time, China Mobile and Apple have been actively exploring new directions of cooperation while jointly providing terminal product sales and services to users. As one of the first application products of Apple Vision Pro in the Chinese market, "Migu Video Vision Edition" was the world's first to launch an immersive space viewing experience during the Paris Olympics. Both parties have also reached a music rights cooperation, where users can obtain high-quality music content from Apple Music through China Mobile channels.
In the future, both parties will continue to strengthen cooperation in the fields of music and VR video, bringing more convenience and exciting experiences to users. On the one hand, deepen cooperation on music copyright content and music rights, and carry out joint marketing and operation. On the other hand, we will comprehensively carry out Apple Vision Pro immersive content cooperation, jointly explore the production technology of immersive videos and the development of interactive applications, and jointly build content and ecosystems.