On October 21st, multiple models under the # iPhone16 official banner were released and went viral on the hot search list. At the 2024 Double 11 E-commerce Festival, Apple's iPhone 16 series, which has only been released for one month, saw a price reduction across all models, marking the first official channel price reduction since the release of the new phone.
The official flagship store of Apple Store announced the Tmall Double 11 promotion, which will be available in stock at 8pm on October 21st. The iPhone 16 series will receive a maximum discount of 1600 yuan.
According to the official Tmall Apple flagship store promotion, iPhone, iPad, Apple Watch, AirPods and other series of products enjoy varying degrees of discount. The entire iPhone 16 series can receive a 500 yuan coupon, with a starting price of 5499 yuan. The starting price of the iPhone 16 Pro Max drops to 9499 yuan, which is close to the price of third-party channels. Consumers can also enjoy an additional subsidy of trade in, up to 1100 yuan.
Before the official Apple flagship store started lowering prices on the evening of October 21st, other online stores selling iPhone 16 were already lowering prices.
On September 19th, the price of Pinduoduo iPhone 16 started at 5399 yuan, a decrease of 600 yuan compared to the official website. On JD.com, the "Apple Product JD Self Operated Flagship Store" launched services for iPhone 16 and iPhone 16 Plus, offering a 1-year AppleCare+for an additional 49 yuan and a 1-year AppleCare+for an additional 99 yuan. The two AppleCare prices have decreased by 600 yuan and 800 yuan respectively.
The reporter also saw on the "Billion Subsidy" page of Taobao today that the subsidized prices of the black titanium iPhone 16 Pro 128G, 256G, and 512G were 7399 yuan, 8349 yuan, and 10399 yuan, respectively, which were 600 yuan, 650 yuan, and 600 yuan lower than the original price on Apple's official website.
Apple used to rarely lower prices in its official online or offline flagship stores shortly after the release of new phones, but it is gradually backing down from its tradition of not easily lowering prices.
After the release of the iPhone 15 series last year, Apple's official website only began offering limited price reductions in January of this year. At that time, the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max were discounted up to 500 yuan. After the release of the new phone, the price was reduced nearly four months ago. At that time, some Apple direct sales personnel claimed that this "price reduction situation for the entire new phone series has almost never happened". In contrast, the price reduction of the iPhone 16 series is only about a month away from its release.
On September 10th of this year, Apple officially released the iPhone 16 series products and officially released them on September 20th. Previously, many institutions did not give high estimates for the performance of the iPhone 16 series in the Chinese market this year.
According to research firm Counterpoint, Apple's new iPhone has had a strong start in the Chinese market, with sales increasing by 20% in the first three weeks after its launch compared to the 2023 iPhone 15. The company added that the high-end models Pro and Pro Max of iPhone 16 have particularly good sales, with a total sales increase of 44% compared to similar models in 2023.
However, Apple still faces fierce competition from local brands such as Huawei, Vivo, and Xiaomi. According to Counterpoint data, the total sales of iPhone in China have decreased by 2% year-on-year in the past three weeks, due to a decline in sales of older phones and intensified competition with Huawei Mate and Pura series phones.
Daily Economic News Comprehensive Public News, First Financial News, Securities Times