On October 21st, multiple models under the # iPhone16 official banner were released and went viral on the hot search list.
At the 2024 Double 11 E-commerce Festival, Apple's iPhone 16 series, which has only been released for one month, saw a price reduction across all models, marking the first official channel price reduction since the release of the new phone.
According to the official Tmall Apple flagship store promotion, iPhone, iPad, Apple Watch, AirPods and other series of products enjoy varying degrees of discount. The entire iPhone 16 series can receive a 500 yuan coupon, with a starting price of 5499 yuan. The starting price of the iPhone 16 Pro Max drops to 9499 yuan, which is close to the price of third-party channels. Consumers can also enjoy an additional subsidy of trade in, up to 1100 yuan. Non iPhone products can be used with a 50-200 yuan surprise coupon, which can also be combined with an 88VIP large coupon.
A netizen commented, 'Whether to change or not is still a dilemma.'. Some people also say, 'If you don't buy it, he won't buy it, and the price will drop by 800 at the end of the month.'.
There are also many netizens commenting, 'Just buy it and drop it by 500, don't make me angry' and 'People who just bought it are losing money'.
IPhone 16 series sales exceed expectations in the Chinese market
According to the Securities Times citing Bloomberg, the sales performance of Apple's iPhone 16 series in the Chinese market in the first three weeks increased by 20% compared to the iPhone 15 series launched in 2023.
According to data provided by Counterpoint Research to Bloomberg, the iPhone 16 series phones were released in September and have performed better than their predecessors so far. Consumers continue to shift towards higher priced models, with sales of Pro and Pro Max models increasing by 44% compared to similar products last year.
Previously, many institutions did not give high estimates for the performance of the iPhone 16 series in the Chinese market this year. For example, a certain institution believes that Apple's new phone sales this year are close to the same level as last year, but at the same time, it also states that high-end models are more popular in Apple's overall product structure, and it continues to be optimistic that the opening of Apple's three-year innovation cycle will boost the performance of Apple suppliers.
Therefore, based solely on the sales figures of the first three weeks, Apple's new products have performed better than last year and have exceeded certain expectations.
However, Counterpoint Research analyst Ivan Lam mentioned that production issues hindered the progress of the iPhone 15 series in the early stages, which may have limited initial sales. At the same time, the iPhone 15 series also faced severe challenges from the Huawei Mate 60 series, which won the favor of Chinese consumers with its domestically produced chips.
Ivan Lam said, "Considering smooth production, consistent pricing strategy, and the first wave of iPhone replacement among existing iPhone users, the iPhone 16 series has experienced significant growth in the Chinese market
Internal employees say Apple AI is at least 2 years behind
It is worth noting that on the 21st, the hashtag # internal employee claims that Apple AI is at least 2 years behind # also briefly went viral on Weibo.
According to a report by Fast Tech, renowned technology journalist Mark Gurman stated in the latest issue of Power On that internal Apple employees believe that the company is about two years behind its competitors in artificial intelligence development.
According to Gurman, internal research at Apple has shown that ChatGPT has an accuracy rate about 25% higher than Siri and can answer approximately 30% more questions.
Therefore, some Apple employees believe that Apple's generative AI technology lags behind industry leaders by more than two years.
However, historically, it seems that Apple has been able to achieve cornering overtaking while falling behind its competitors, such as Apple Maps, and Apple has also caught up in artificial intelligence.
Mark Gurman stated that by 2026, all Apple devices with screens will support Apple Intelligence.
Public information shows that the core of Apple Intelligence lies in its powerful data processing and situational awareness capabilities.
It can deeply understand various types of data in the device, including photos, emails, information, etc., and provide personalized intelligent services to users based on this.
For example, when users fill in their driver's license number, they only need to call Siri, and Apple Intelligence can quickly find the corresponding driver's license photo in the photo app, automatically extract the number, and complete the filling for the user, greatly improving efficiency.
In email applications, Apple Intelligence can automatically provide long emails to help users quickly understand the content of the email; In the audio recording function, it can automatically generate text records and summaries, making it convenient for users to review and organize information.
According to official information, the Chinese version of Apple Intelligence will be launched in 2025, supporting the iPhone 16 series and iPhone 15 Pro series.
IPhone 16 series exposed to random restart issue
It is worth mentioning that the iPhone 16 series has recently been exposed to have reboot issues.
According to Global Times Technology citing foreign media reports, many iPhone 16 users have recently complained on Reddit, MacRumors forums, and Apple Support Communities that their phones have issues with random restarts. According to feedback from affected users, their iPhones will suddenly freeze and then automatically restart. The report points out that this issue has been present since the release of the iPhone 16 series in September and has yet to be resolved. Although Apple has released updates for iOS 18.0.1 and iOS 18.1, users still report experiencing the issue. The report shows that the problem seems to occur randomly, with the display screen stopping to respond or becoming very slow, and then the phone automatically restarting. In addition, some users also encountered unexpected restarts in standby mode.
Currently, almost all complaints are focused on the iPhone 16 Pro and iPhone 16 Pro Max, so only the Pro models may have been affected. Some users reported experiencing multiple crashes every day. Although some users have resolved the issue by reinstalling the system, some media outlets suggest that this may also indicate that the problem is related to iCloud.
Source: Public Information, Securities Times, Kuai Technology, Global Network Technology