On this Double 11, on one hand, everyone is busy placing orders and buying, while on the other hand, netizens have sparked discussions due to the celebrities invited by the platform. Recently, the topic of "JD Yangli" has become a hot topic on social media.
On October 18th, the official Weibo account of JD.com released a statement: "Recently, the participation of related talk show actors in JD's 11 · 11 marketing activities has attracted attention from netizens. If this has caused you a bad experience, we deeply apologize
In the statement, the JD promotion marketing team also stated that there are no plans to cooperate with relevant actors in the future, and will further increase JD's 11 · 11 subsidy to give back consumers' concern and support for JD.
The reporter learned that the "talk show actor" referred to in the above statement refers to Yang Li, a domestic talk show actor. Yang Li appeared as a celebrity guest at the JD 11.11 launch event held on October 14th this year. At the same time, some netizens noticed that Yang Li also participated in the shooting of the advertising video for JD's 11 · 11 promotion.
It is reported that talk show actress Yang Li has sparked a heated discussion in the public due to her coverage of topics related to men on talk show variety shows. Some netizens pointed out that JD.com has hired a group of talk show performers to promote its Double 11 platform this year, with the aim of attracting a wave of traffic. Many young people enjoy talk shows. It is indeed not expected to cause dissatisfaction among some male users.
Screenshot of JD's official Weibo account