At the China Autumn New Vision launch, the Chinese announced the next launch of a brand new Chinese flagship shop in four cities.
The first was the opening of the trial on September 19 and the official opening on October 27, of the Chinese flag shop Tianjin Riang Road.
Moreover, the site of the flagship shop is quite special and directly located at the Tianjin Traffic Hotel, which has a history of almost 100 years.
[size = 4] Old and old to rejuvenate the site [/ size]
China's flagship shop, the Tianjinbei River Road, is located at the intersection of Tianjin's Peace Road and the Liang Road, not only at the most popular crossroads of the River Road, but also as a collection of cultural preservation buildings.
The traffic hotel at one of the corners of the intersection (now known as the Traffic Hotel) was built in 1928 with investments from the Iridian Mine Authority, which bought the Tall Star Bridge and Prince Qingqing, among others, designed by the French architect Muller, using the early Mordonist style.
Building-wide water-mixing practices, ground floors being treated by a base, horizontal convection footing between one and two floors, vertical wallposts from two to five floors, and large and small voucher windows open in contour phases. A five-story large voucher window with a steel-mixed tray-type balcony with an empty metal fence. The top of the five floors is a continuous plaster, and an eight-angle pavilion tower is constructed on the top of the face.
As the largest hotel in the nation's time, the traffic hotel is separate from the lobby building, the Hue-jung Hotel building and the Zhejiang Xingye Bank building. This is because the building is located on the other side of the building in the commercial area of the Tianjin-fa lease, where transportation is convenient.
It is not simply renting that China will be able to carry it directly. After almost 100 years of wind, all the facilities inside and outside the traffic hotel suffered varying degrees of damage or damage. According to Aifam, as early as 2004, facilities such as the inside of a traffic hotel had been demolished and only the exterior section along the street had been retained.
So, to some extent, China's willingness to open a flagship gate store while retaining its original building design is also a solution to the problem of repairing the Tianjin Traffic Hotel.
In cooperation with Tianjin Design Institute, China is working on the renovation of traffic hotels in a manner that respects history and preserves the historical value of construction. To this end, not only did the designers look at a large number of historical blueprints, but they also recovered the original drawings from the French designers in 1927, decided to try to repair, in an old-fashioned manner, the historical and architectural memory of traffic hotels.
It is, however, not easy to restore the historical landscape to this relic of nearly a hundred years of history while also making the old one more in line with modern aesthetics and matching the retail demand of technology companies. Both in and out of the building, there are enormous challenges to the design team.
The design team first repaired the exterior of the traffic hotel, restoring facilities such as the lost daughter ' s wall and cycling building, and also rebranded doors, windows and art lamps with modern technology and techniques to make old buildings look new.
[size = 4] China is the goal of the flagship gate, building a city living room that is consistent with the local aesthetics
If the goal of repairing the outside of the building is to restore the old tradition of ablaze and ablaze, then the inside of the building is to discover the new and dynamic of the generation. Externally, the design team has also taken fully into account the unique historical value and security attributes of the transport hotel in the interior of the building, so that the building has not been forcibly reinforced and restructured.
On the contrary, China and Tianjin have chosen to spend more time and money on designing the complex, keeping the historical space layout of traffic hotels in line with the old blueprints, redesigning the diamond-type middle court and using modern and advanced means to recreate the weight of the historical space sequences of 100 years ago. Re-engineered nine-gauge lighting. It is perfectly compatible with the construction of the main beam in the shop, which preserves the hymn of the old building.
The interior displays at the flagship shop also contain a large number of localized elements of Tianjin, using a central symmetrical visual design, and the designer cleverly used the distinction between green colour brightness and saturation to depict the "Mother's River" of Tianjin on the middle court pole. Large-scale applications of elements such as green planting, wood and stones create a strong atmosphere of leisure and seek to provide a comfortable experience for consumers.
Efraim always thought that the door was the biggest product of the technology company.
There is a clear conclusion that retail-related producers, who need to face the consumer, are increasingly focusing on door-to-door design. The core awareness of the producers, compared to the aesthetic rise, is that it has been recognized that "human-human relationships" are extremely complex "interacting." For a flagship shop, it is essential to address the different needs of each user entering the store and to enhance client satisfaction.
In short, the flagship shop is no longer a place to sell only products and provide after-sale services, but to evolve into new community centres and social spaces. In response, the Minister for the BG Retails of China said: “We are building a ceiling for the experience of retail stores, and we are continuing to provide consumers with the best services, the most technological products, the most warm surroundings, and we want to link more consumers with our leading services. I'm sorry.
In order to create a good community environment, in addition to the traditional areas of sale, exhibition halls and maintenance, the designer has integrated coffee areas, children ' s areas, art areas, sports health areas and so forth, and has prepared an underground space of free experience and communication for consumers.
It is worth mentioning that the China Tianjin flagship store currently hosts all China flagship stores, with the largest and most comprehensive house-wide smart experience area. The total area covers more than 280 square metres, not only with real living rooms, restaurants, bedrooms, bathrooms, children ' s rooms, study rooms, etc., but also with smart devices, such as smart door locks, air cleaners, ground sweeps, etc., that connect the various regions through the Chinese gateway, so that the entire space is intelligent.
The last time I saw such a vast and comprehensive house-wide smart experience, I remember, was Shenzhen's Ark One Space Smart Open Laboratory. Users can experience the insinuation, personalization and growth of the whole scene at close range.
In the area of communication-sharing, HUAWEI Talk, a China-based flagship shop for all its customers, offers a comfortable sharing stage within the flag shop for large curators in the fields of technology, culture and art. In the future, China will also join forces with Tianjin cultural institutions, such as the Tianjin Museum, Tianjin Design Home, Tianjin Non-Living Association, to organize a HUAWEI Talk course, to create a cultural classroom in Tianjin, to keep traditional culture in front of the table, and to enable viewers to understand the logic and story behind the product, creation and industry in a relaxed atmosphere.
Of course, the Chinese flag shop of Tianjin has been taught in parallel, not only through the sharing of Chinese techniques for the interpretation and use of Chinese products, but also through more interesting courses in sports health, music games, traditional culture, etc.
In general, China's flag shop combines modern technology with historical space, involving history in the development of cities to the present and to the future, integrating modern technology with architectural aesthetics, adding more local features and reborn history.
Formerly a landmark and now a landmark
As time passes and times develop, the age-specific nature of ancient buildings may be reduced to a state of disrepair by failure to keep up with their functions.
Fortunately, with the awakening of the awareness of preservation of buildings, society as a whole has begun to focus on the reconciliation of historical culture and economic development.
Renovation and protection of UNEP buildings require a great deal of human and material resources to meet these costs if they can be properly managed and re-emergence the human ethos of the past is not an appropriate way of sustainable development.
The renovation of the Tianjin Traffic Hotel, which has been re-opened to the general public, will also attract more people to China because of the opening of the flagship shop, as if building had returned to the golden age of the year, reliving the ancient charms of historical culture.
We will also see more and more of the ancient buildings that are rejuvenating with the advent of modern technology.
