Hard philosophy is one of the fields where Aifan reports on product design, and we want to strip technology and parameters and explore design and human origin.
Two months before Apple Store, Wenzhou opened, Deirdre O'Brien, Vice President of Apple Retail, had just released news in a media interview. Shortly afterwards, a poster with the local characteristics of Winzhou was circulated in social media. It was not until the early hours of the three days prior to the opening of the operation that the plaque of the blue clamp was removed. It was not until the roadmasters and the media gathered in Deer City that this brand-new shop lifted its veil.
Almost every Apple Store's opening followed a similar tradition when iPhone was published. While the largest apple product in history can neither be manufactured in bulk nor purchased, apples grind materials, examine details, apply for patents, and even upgrade and overlap according to the level of precision of the consumer electronics.
Apple Store's iterative history takes years. Just as iPhone has numbers, Pro, SE models, Apple Store has its own product lines, such as Classic, Vintage, and promotions and simplifications under the series, such as Classic Upgrade, Vintage D, Vintage D.2.
As China's 56th new product, Wenzhou retail shows Apple Store's latest design, Vintage E, which is currently used by only two stores around the globe.
Apple Store welcomes the biggest change, but can't see it.
It's a new shop. It's in Wenzhou.
Zenium
First floor of Vientiane.
The products of warm water grinding stones, warm oak tables and stubbles are visible through windows of clean glass.
What is unknown is the "green" behind these building materials.
The floor is the main consumer material for Apple Store. At first, Apple Store used light wood floors, but Jobs felt too mediocre. Inspired by the grey blue stone on the Florentine pavement in Italy, he decided to extract the stone from nearby mountainous areas, to allow designers to select the colour, texture and purity of the stone, and to cut and mark it.
However, only 3 per cent of the stones that met the requirements, and with the sharp increase in the number of door shops and the lack of supplies of the original stone, Apple Store turned to white marble water grinding floors.
This floor, which is made of resin-based materials mixed with marble fragments, stones and glass, has undergone a process of mixing, remoulding and polishing, which has resulted in an elegant sense of quality, with a grinding layer of AC6, with minimal cracks.
However, such materials are usually oil-based and are not readily biodegradable.
In order to reduce the need for chemical resins, apples use a biorelict that mixs bones from Italy and Greece and recycled glass from the United Kingdom.
In the energy-intensive construction sector, fossil fuels, such as coal and oil, are indispensable, whether steel or cement, for burning large amounts of fossil fuels, thus generating significant CO2 emissions. Large quantities of CO2 are also released as by-products in the chemical reaction of cement steel.
Apples are used to reduce the use of petrochemical and carbon-intensive materials and to introduce recyclable degradable plant-based materials. For example, ceiling shades use plant-based materials rather than metals.
Plant-based materials are not far from us, and the already popular PLA straw in the catering industry is a plant-based one. It is usually fermented and aggregated for feedstock by maize starch, sugar cane or cassava, which, when used, is fully degraded by natural microorganisms.
The practice of a new door shop in a sustainable direction is no different from the principle of apple-making electronics.
Plastics are the largest fossil fuel in electronics, and, in order not to make additional plastics, apples call out the slogan "All products no longer ask for raw materials from Earth". The iPhone antenna, for example, comes from recycled plastic bottles.
In order to completely eliminate plastics in iPhone packaging, apples have spent three years developing coatings to replace plastic coverings. This new process helped to reduce the use of 1100 metric tons of plastic and 2,400 metric tons of carbon dioxide emissions of apples.
Apple has also customised a high-resolution printing machine, which can be printed directly on the back of the box in lieu of stickers. This increased the share of fibre in iPhone 15 packaging to 99%.
Apples are even involved in the production of raw materials, such as the development of a carbon-free aluminum metal smelting technology, which was invested in 2018, which allows the production of aluminium metals to produce no greenhouse gases but oxygen.
Apple Watch is the first product to achieve carbon neutrality because it is small and more sustainable.
And Apple Store, the biggest apple product, is working in that direction.
"Human Interface" for Apple Store
There's a lot of urban legend about Apple Store's renovation costs. In particular, there is no more famous than the iconic glass side of Apple Store on Fifth Avenue in Manhattan, where a snowmill is said to have broken a piece of glass and eventually incurred maintenance costs for a house. So people often say, the most generous thing in Apple Store is the iPhone.
It's also the peak of the renovation, but Apple Store is not like some luxury store. It is normal for Apple Store ' s voice to be scalding, but it is not for all purposes of human visits, and it is normal for passers-bys to be drawn into a shop, to play with new mobile phones, or to have a little bit of it under a tree.
Today at Apple's table is a speaker, USB-C, 3.5mm and HDMI interface
It's apples. In the eyes of the designer, shop design is an interface designed to make the customer comfortable and happy. Just as iPhone's pursuit of performance and process is not just to show financial and taste, but also to serve excellent software.
Products are not just about hardware, but also about software and services.
If the material, the decoration, shows the bottom hardware of Apple Store. So, the shop layout, the navigation system, the light system is Apple Store's human interface, and today at Apple symbolizes its software and services.
UI [/ size]
The signboard and navigation system is Apple Store's UI. The newly designed navigation system is more concise and clear, and allows customers to find the required areas and services.
Main screen and wallpaper [/ size]
The wall design and light system constitutes Apple Store's "main screen and wallpaper".
The design of the wall determines how users first feel when they come in. The apples abandoned the previous stone or limestone wall design and wrapped the surrounding walls in oak and wooden cabinets. This has dramatically changed the tone of the entire shop, and the cooling of electronics has been replaced by a warmth.
The Avenue gallery on the left side of the store is also integrated into the wall. Apple looked at the layout of the art gallery, and the phone shell, AirPods, and even a data line, and the visitors looked like they were looking at an art exhibit, not an ordinary consumer electronic.
The iPhone sense of order is largely derived from apples that regulate the design of third-party applications, and that all upper App Store applications use the icon size of 1024 x 1024 pixels in a uniform manner, and apples even set AppStore evaluation guidelines and human interface guidelines.
This principle has been extended to Apple Store ' s shelf, and third-party fittings need to meet apple packaging standards, such as that the base colour must be white, be designed in more concise fonts, and that a particular commodity requires the appearance of the commodity without unpackaging it.
Lighting is an important means of creating an atmosphere. In the Winchester shop, apples abandoned the design of the mosaic smallpox and instead introduced a new linear shield ceiling structure that provides lighting while balancing acoustic considerations. Between the white panels, the way in which the guaranteed product is absolutely bright is presented to the customers.
The designers balanced the reflection of natural light against floors, glass and metal walls, making the entire space as soft as a box. It's like iPhone turns on the original color display, and customers think it's mixed with the outdoors, and they come in unconsciously.
Interactive and responsive [/ size]
A new design was also used for the Apple Store.
Pickup was placed on the inside side of the right in the pick-up area, a design similar to the Chinese pharmacies, where walled cabinets were used to store customers' online listings.
Ingeniously, the drawer below supports a two-way opening. When a user makes a good order online and chooses to pick up the goods at the store, the employee puts the product from the side of the back and when the user arrives from the side of the counter.
This way of shortening the interactive path is like the preload of Apple Watch app, which is ready when you haven't opened it.
Services [/ size]
In the early years, inspired by the Protocol Department of the Liz Carlton Hotel, the Apple team decided to establish a service that would integrate the protocol service desk and the bar to perform the role of after-sales, giving it an unusual name — Genius Bar.
In the history of Apple Store, geniuses continue to emerge, but the bar disappears.
The new door shop restored the entity counter of Genius Bar, even the logo of the atomic structure of the year.
The bar offers two different-heavy tables to accommodate customers in different heights, positions and physical states. It's like iPhone can adjust the numbers.
It's like an iPhone screen border, a table and chair upside down.
Accessibility and universal design
Universal Design is a major design principle for Apple Store in Wenzhou. It requires designers to " think about all the different abilities that people have, whether cognitive, mobile, hearing or visual, and try to use it as a guide for everything. I'm sorry.
This interacts with apples in the description of the document, and the common explanation for the universal design is that the design should serve everyone.
This principle is reflected in the passage of wheelchairs, the ready access to hearing aids and courses for persons with visual and hearing impairments.
Accessibility is not limited to serving customers, and two disabled apple workers can work in an open environment.
The Apple Watch area on the right side of the door.
The fine layout from iOS to Apple Store, from iPhone's own color-adapted colour to Apple Store's lighting design, from online iTunes U's educational resources to today at Apple courses, from iOS' rich assistive functions to a full-fledged barrier-free facility, Apple Store's design details, can almost be traced to apple products.
Space is the product
Apple Store has reached 527 families globally, but very few say apples are a chain brand.
A thousand lasagna is the biggest feature of Apple Store. Contrary to this, it is difficult for you to distinguish between certain fast-fashion shops.
In fast-moving industries, door shop design often serves the rapid transformation of goods. The occupant effect is a basic indicator of the efficiency of doorshop operations, which are measured by the commercials at a per metre of turnover.
KPI is often unable to guide decision makers on long-term value, and in order to improve their performance, businesses may try to standardize the design of the door shop, the location of the goods, and even increase the shelf to include more goods.
The first Apple Store, which was designed by Jobs, cancelled the register and abandoned the shelf, partly because apples had only four products, two desktops, two notebooks.
At that time, computer outlets were far from the urban areas and it was felt that such low-frequency-consuming commodities should not be found in densely populated commercial areas.
Jobs, on the other hand, believes that the product is not the core and that consumer participation is the focus. Even though SKU was a small number, he insisted on renting a store in the center of town bigger than the GAP. 600 flats, leaving a lot of blank areas and aisles.
This redundancy continues to this day. In 2017, Apple rented a 100-year history library in Washington, turning it into Apple Store. However, apples did not interfere with the operation of the libraries and museums in the buildings, and even provided additional funds for their rehabilitation.
The collection of commercial operations, the preservation of ancient buildings, is both an expression of Apple ' s financial and corporate social responsibility and a new concept: public space and commercial space boundaries are being blurred and they can be mutually beneficial.
In a sales-led space, customers are usually marketed after sale, and customer-sales communication is limited to a number of "quantitative" issues : How are these commodities configured? Price geometry? How should I choose?
In Apple Store's Today at Apple free course, Apple is more in favor of answering some of the "qualitative" questions: Have you learned new skills? Have you been inspired? Did you reap happiness?
This is a public space where you can work, learn, rest, without having to live with the expectations of anyone. You don't have to pay for it even if you're involved in an event.
It is said that all employees working at Apple Retails are encouraged to carry a card of the size of a wallet, with the words “a rich life”.
In an earlier interview with the media, Cook said that one of the least things that he did in this Apple Store might be to buy something, and he even thought that it would be more appropriate to position his community with a name that did not contain "store" for the Apple retail store.
The business logic behind this is very simple: if you enrich your customer's life, the customer will use the purchase in return for my papaya, and I will pay for it. When the user becomes a fan, he even actively promotes your services to his family and friends.
Unlike consumer electronics, there are more people in space and construction services who communicate with cities, communities and people invisibility from time to time.
That's why apples incorporate Apple Store into the product design process, so that each store's unique face can be built at all costs, so that the door shop can keep the city's culture secret and so that the door shop can be integrated into the community.
