Lotus Feng Qingfeng: Avoiding the controversial "soul theory" of intelligent driving strategy lies in the "white box" delivery
白云追月素
发表于 2024-9-1 09:44:06
165
0
0
Coinciding with the earnings season, Lotus has delivered an impressive 'answer sheet'.
With the continuous ramp up of delivery of lifestyle vehicles, Lotus' revenue in the first half of this year also increased more than twice year-on-year to 398 million US dollars, and its gross profit margin increased from 5% in the same period last year to 13%. In addition to car sales, First Financial reporters noticed that service revenue has also become an important new growth pole for Lotus' performance in the first half of the year. In the first half of the year, Lotus achieved service revenue of $15 million, a year-on-year increase of 194%, and the gross profit margin of service revenue was very impressive, reaching 58%, compared to 16% in the same period of 2023.
Regarding this, Lotus Group CEO Feng Qingfeng recently stated in an interview with First Financial reporters that service revenue comes from Lotus Engineering, which will undertake lightweight, aerodynamic, and tuning work externally; But Lotus' biggest engineering service revenue this year comes from intelligent driving. Compared with other Chinese car manufacturers' intelligent driving solutions, Lotus' advantage lies in overseas markets, where it can cover the world with a single solution. Currently, it has entered Europe, the United States, South Korea, Japan, and the Middle East.
After the automotive industry entered the era of intelligence, whether intelligent driving is the "soul" of a car company has become a key issue in the industry. The most classic case is undoubtedly the answer given by Chen Hong, former chairman of SAIC Group, when asked if SAIC would consider cooperating with third parties such as Huawei in the field of autonomous driving. He believes that this is equivalent to handing over the soul to others, leaving the car company with only its body.
SAIC Group's concerns about third-party intelligent driving solutions actually represent the ideas of many car companies.
Regarding this, Feng Qingfeng explained to reporters that Lotus' strategy is different from others. The intelligent driving solution is delivered in a "white box", Lotus is an open platform, and car companies make personalized adjustments. In this way, the soul still belongs to the car company, and the software and intellectual property belong to Lotus. Under such a strategy, car companies don't have to worry about their souls being controlled by others, and Lotus is also unwilling to control someone else's soul
It is reported that Lotus has received an order from a major OEM (OEM) manufacturer in Europe. Based on the existing order volume, Lotus expects that the revenue from intelligent driving external services is expected to be around 60 million US dollars this year, and will further increase to around 100 million US dollars next year.
At the same time as the release of this financial report, Lotus also launched the "Win26" plan to further optimize internal processes and structures, implement overall cost control, and plan to achieve EBITDA (earnings before interest, tax, depreciation, and amortization) and operating cash flow conversion by 2026.
Lotus Technology CFO Li Kunlong told reporters that to achieve the above profit goals, Lotus needs to achieve an annual sales volume of around 30000 vehicles and a gross profit margin of 20% by 2026. Lotus is accelerating cost reduction and efficiency improvement around this goal. In terms of revenue, in addition to the rapid growth of service revenue mentioned above, Lotus' sales are also expected to gradually climb. On the one hand, with Lotus obtaining certification in more and more markets around the world and expanding its channels, overseas sales are expected to continue to increase; On the other hand, Lotus is also creating limited edition models with high profit margins. In terms of cost reduction, Lotus achieves cost control through scaling, system optimization, and digital management.
Lotus has always adhered to the strategy of not participating in the current hot price war. Li Kunlong said that car companies need to adhere to pricing discipline because once they start lowering prices, the brand will lose its brand premium. Not only did Lotus not lower its prices, but after the EU imposed tariffs on imported electric vehicles from China, it also chose to raise prices in the European market.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Faraday Future: FF is pushing for new car delivery, continuing to seek strategic financing and striving to attract strategic investors in the Middle East region
- NIO Auto: will maintain pricing in the European market and evaluate market strategies based on tariff policies
- Jointly exploring innovative insurance e-commerce models, Huize and Xinhua Insurance sign strategic cooperation agreement
- Vipshop releases its 2023 ESG report: Adhere to brand sales strategy, create sustainable new life together
- OpenAI hires former Meta executive to lead strategic plan
- Yunji: The current financial situation is sufficient to support the promotion of strategic initiatives
- Debon Securities has given Jinko Energy a buy rating, stating that Jinko Energy is leading in N-type scale and upgrading its globalization strategy
- Is the Fed's interest rate cut actually a risk for the US stock market? Bank of America tip: Buy bonds and gold at low prices!
- Another innovative drug has been returned by Bristol Myers Squibb, with consecutive returns possibly related to strategic adjustments
- Bank of America Chief Strategist: Gold will far exceed $3000
-
苹果知名分析师郭明錤周四(10月31日)在社交媒体上发文表示,苹果明年可能会减少对芯片制造商博通Wi-Fi芯片的依赖,并推出自己的处理器。 郭明錤在社交媒体平台X上写道,“在2025年下半年的新产品(例如iPh ...
- uturn
- 昨天 14:42
- 支持
- 反对
- 回复
- 收藏
-
10月30日,小鹏汽车生态企业小鹏汇天宣布,旗下分体式飞行汽车“陆地航母”即将亮相2024中国航展,11月12日将在中国航展第二展区(斗门莲洲)进行全球首次公开飞行,同时“陆地航母”也将在珠海国际航展中心8号 ...
- yxtianyouyou
- 前天 11:43
- 支持
- 反对
- 回复
- 收藏
-
交易所监管文件显示,当地时间11月1日,亚马逊创始人杰夫·贝索斯拟出售约1635万股亚马逊股票,预计套现约30.5亿美元。今年7月,贝索斯已申请额外出售约2500万股亚马逊股票,按当时股价计算可套现约50亿美元。 ...
- blueskybb
- 11 小时前
- 支持
- 反对
- 回复
- 收藏
-
近日,凯撒海湾目的地(山东)运营管理有限责任公司(简称“凯撒海湾”)与携程旅悦集团签署战略合作协议,双方将围绕“海上目的地运营”、“旅游产品与服务创新”、“研学旅行”、“日韩及海外旅游市场开拓”等 ...
- llyyy2008
- 9 小时前
- 支持
- 反对
- 回复
- 收藏