首页 News 正文

Installment Joy Mall: Double digit growth in sales of household appliances compared to the previous period. Second hand goods are highly sought after by young people

王俊杰2017
164 0 0

On August 23rd, data from LeXin's installment Le Mall showed that from August 1st to August 22nd, the growth rate of household appliances was significant in third - and fourth tier cities, with air conditioners ranking first in sales. Gas stoves and range hoods grew by nearly 30% month on month in first - and fourth tier cities such as Tangshan, Linyi, and Huzhou, while water heaters grew by over 100% in first - and fourth tier cities such as Zhoushan, Qingyuan, and Longyan. A large number of upgraded, green, and intelligent products flooded into the sinking market to meet the consumption needs of young people.
2024 is the 'Consumer Promotion Year'. At the end of July, the "Several Measures on Strengthening Support for Large scale Equipment Upgrades and Consumer Goods Trade in" was released, with multiple measures supporting the expansion of scope and categories, and the improvement of subsidy standards; In August, the "Opinions on Promoting the High Quality Development of Service Consumption" were issued, requiring the exploration of the potential of basic consumption, the stimulation of improved consumption vitality, the cultivation and growth of new types of consumption, and the optimization of the service consumption environment. As an important force in boosting consumption, consumer finance institutions are playing an increasingly important role in expanding and improving consumption.
According to the consumption data of Fenqile Mall, young users in the sinking market are mainly interested in "white goods" including household kitchen appliances and laundry equipment, which are used to meet daily household needs such as refrigeration storage and cooking. Although the growth rate of "black electricity" mainly used for entertainment such as audio and game consoles has slowed down, the computers required for daily life and office use have still increased by nearly 10% in third - and fourth tier cities such as Yueyang and Lianyungang.
Related research predicts that by 2030, over 66% of China's personal consumption growth will come from lower tier markets. The sinking market covering third tier and below cities, as well as vast rural areas in towns and villages, is dominated by consumers such as silver haired groups, young people in small towns, and invisible new middle class. They often value product reputation and are sensitive to prices. Their consumption habits tend to be rational and they choose to purchase the items they truly need.
It is worth noting that the trend of the younger generation rejecting waste and advocating frugality has further increased, resulting in a significant increase in the sales of second-hand goods on the Fenqile Mall. Yan Shu, Vice President of Lexin, said, "Young consumers are more cautious and rational, and are more pursuing high-quality and cost-effective consumption than ever before. Installment Joy Mall will continue to focus on the consumption habits, methods, and concepts of young consumers, and launch new models such as factory stores and Zhenpinhui to meet the diverse consumption needs of young people
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

  •   苹果知名分析师郭明錤周四(10月31日)在社交媒体上发文表示,苹果明年可能会减少对芯片制造商博通Wi-Fi芯片的依赖,并推出自己的处理器。   郭明錤在社交媒体平台X上写道,“在2025年下半年的新产品(例如iPh ...
    uturn
    前天 14:42
    支持
    反对
    回复
    收藏
  •   10月30日,小鹏汽车生态企业小鹏汇天宣布,旗下分体式飞行汽车“陆地航母”即将亮相2024中国航展,11月12日将在中国航展第二展区(斗门莲洲)进行全球首次公开飞行,同时“陆地航母”也将在珠海国际航展中心8号 ...
    yxtianyouyou
    3 天前
    支持
    反对
    回复
    收藏
  •   交易所监管文件显示,当地时间11月1日,亚马逊创始人杰夫·贝索斯拟出售约1635万股亚马逊股票,预计套现约30.5亿美元。今年7月,贝索斯已申请额外出售约2500万股亚马逊股票,按当时股价计算可套现约50亿美元。 ...
    blueskybb
    昨天 09:27
    支持
    反对
    回复
    收藏
  •   近日,凯撒海湾目的地(山东)运营管理有限责任公司(简称“凯撒海湾”)与携程旅悦集团签署战略合作协议,双方将围绕“海上目的地运营”、“旅游产品与服务创新”、“研学旅行”、“日韩及海外旅游市场开拓”等 ...
    llyyy2008
    昨天 11:01
    支持
    反对
    回复
    收藏
王俊杰2017 注册会员
  • 粉丝

    0

  • 关注

    0

  • 主题

    28