Massive Finance | JD's Low Price Strategy Further Increases, Creating a "JD Super 18" Special Session Every Month
四夜父脚群
发表于 2024-7-17 19:08:47
1277
0
0
Normalize low prices, JD.com hits hard again. On July 16th, JD.com announced that starting from July, a new promotional event called "JD Super 18" will be launched every month from 8 pm on the 17th to 28 hours on the 18th. The first event will start at 8 pm on July 17th.
This will be a sustainable project for JD Retail to fully integrate all resources across the entire site. Poster News reporters learned from JD.com that "JD Super 18" is a new marketing IP launched by JD.com. This activity is conducted on a monthly basis, fixed from 8pm on the 17th to the 18th of each month. Each period will provide users with the ultimate discount of popular products, and the fixed price is only 18 yuan. The purpose is to provide users with a surprise shopping experience every month by offering a variety of low-priced products and spending "18 yuan to get a big wool". In the first 18 yuan rush purchase activity, there was even a lot of "Super Family Bucket" super value suits with daily prices of more than 10000 yuan, as well as well-known brand products such as Moutai, Dyson acarid vacuum cleaner, Bulgari perfume, etc. with a price of more than 1000 yuan.
In fact, since last year, JD.com has frequently focused on low price measures, launching a series of "combination punches" such as billion yuan subsidies, 9.9 free shipping channels, and lowering the threshold for free shipping. The launch of the new IP "JD Super 18" is also seen by the industry as another heavyweight measure under JD's low price strategy.
It is worth mentioning that this "JD Super 18" promotion is different from previous big promotions. It will not release all the popular products priced at 18 yuan in one go, but will be released in batches at irregular times and locations. Users need to browse the activity page frequently during the promotion period to have a chance to buy and purchase.
This kind of activity gameplay is not unprecedented for JD.com. As early as 2004, when JD.com was just transitioning into e-commerce, Liu Qiangdong, founder and chairman of JD.com Group, led a team to launch a store anniversary promotion that lowered prices to "unbelievable" and gave the event a name that was very characteristic of online novels at that time, "Dark Moon, High Wind".
Now, twenty years later, JD.com has once again witnessed the famous scene of "dark moon and high wind", launching a new event called "JD Super 18". Not only does it offer greater discounts and cover a wider range of product categories, but it also shortens the annual promotional interval to one month, with a shorter cycle and higher frequency.
Regarding this, some analysts believe that JD's launch of the "JD Super 18" campaign will not only attract users with extremely low-priced products and huge discounts, but also help cultivate the habit of users visiting JD on the 18th of each month, thereby increasing shopping frequency and driving daily sales.
According to the first quarter performance report released by JD.com Group in 2024, JD achieved significant improvements in various user indicators in the first quarter. The number of quarterly active users has maintained double-digit year-on-year growth for two consecutive quarters, and the frequency of user shopping has also significantly increased. It can be foreseen that the launch of "JD Super 18" by JD.com may become another "trump card" for JD.com to attract users with low prices and increase their shopping frequency.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Can JD.com create a new JD.com by betting on the important battlefield of the next decade?
- I have received two salary increases this year! Can JD's 4000 'new brothers' in procurement and sales break the deadlock for e-commerce live streaming
- Ledao's business strategy: using battery swapping to compete for extended range, using low-priced 'hard hard' Tesla
- JD increases its food delivery business, with brands revealing differences in fee rates: Meituan, Ele.me> JD>; Tiktok
- JD CEO Xu Ran: There is still a phenomenon of 'vicious internal competition' in the industry
- SF employee dismantled JD collection point and received an internal reward of 12000 yuan? JD claims that the alarm has been filed
- Hot search! Unable to redeem? JD Financial responds
- JD.COM! Latest response
- Tesla's net profit in the third quarter exceeded expectations, and low-priced models will be launched in the first half of next year
- Tuhu Auto sues JD Auto, stating that "Zhenhu Price" is just a name and will adhere to a low price strategy
-
2024年11月7日,由新华社新闻信息中心、新华社上海分社、新华社品牌工作办公室主办的“品牌·让世界更美好”中外品牌论坛在上海举办。此次论坛,理想汽车荣获“通用ESG企业评价规范”年度最佳品牌奖。理想汽车将 ...
- cool88817
- 昨天 19:20
- 支持
- 反对
- 回复
- 收藏
-
【别跟我提特朗普!鲍威尔发布会:无需过度解读措辞改变 民众“不觉得经济好”没错】北京时间周五凌晨3点30分,美联储主席鲍威尔举行新闻发布会,就继续降息25个基点的决定和市场热点话题回答全球媒体提问。鲍威尔在 ...
- anhao007
- 昨天 22:48
- 支持
- 反对
- 回复
- 收藏
-
何思文表示,“在进博会这个平台上,我们开启的是倾听模式,通过进博会展出各类产品,收集消费者的需求和反馈,进而帮助决定未来进口到中国的产品。过去,汽车行业的许多创新源于美国加州或欧洲。我相信,中国正 ...
- MaxLucky
- 昨天 12:44
- 支持
- 反对
- 回复
- 收藏
-
11月5日至10日,第七届中国国际进口博览会(下称“进博会”)在国家会展中心(上海)举办。在进博会期间,平安健康医疗科技有限公司(下称“平安健康”)与美敦力(上海)管理有限公司(下称“美敦力”)达成战 ...
- Hidden2
- 3 天前
- 支持
- 反对
- 回复
- 收藏