Bilibili CEO Chen Rui: Nearly 70% of post-90s and post-2000s are active on Bilibili
millie
发表于 2024-6-27 20:00:43
3962
0
0
On June 26th, Bilibili (hereinafter referred to as "Bilibili") celebrated its 15th anniversary. Chen Rui, Chairman and CEO of Bilibili, delivered a speech with the theme of "Accompanying Your Growth". Chen Rui announced in his speech the videos with the highest views among inbound users of different age groups in 2009, 2017, and 2022, and shared the content consumption trends of new energy vehicles and AI on Bilibili.
In 2009, Station B was just a anime vertical community, but with long-term cultivation of content ecology and benign interaction between creators and users, Station B has become one of the most popular apps among young people in China. According to the data released by Chen Rui in his speech, nearly 70% of China's post-90s (including post-00s) are active on Bilibili.
While achieving large-scale growth, the user stickiness of Bilibili is also increasing synchronously. In 2023, over 10 million people almost daily use Bilibili. More than 20 million full-time users per month. In addition, the official users registered in 2018 still maintain over 75% activity today.
How to keep users of different ages and periods who come to Bilibili active? The answer to Bilibili is to "accompany users to grow" and continuously provide them with the content they need. In 2023, the playback volume of games, food, knowledge, and other sub sectors still maintained a growth rate of over 20%. The growth rate of technology, fitness, home decoration exceeded 40%, and automotive content exceeded 50%. The daily average playback volume of maternal, child, and parent-child categories increased by over 110% year-on-year.
It is worth mentioning that in 2023, the daily video playback of AI related content on Bilibili increased by over 80% year-on-year, with popular content covering fields such as science popularization information, AI technology applications, digital humans, and creative applications. Chen Rui stated that over 80 million users watch AI on Bilibili every month, and 60% of AI related content consumers are born in the 2000s.
"The gathering of high-quality users has formed a unique community for Bilibili, attracting more and more UP owners to join and providing richer content. The rich content brings more users' retention and more content needs, continuing to attract more UP owners and more users. Therefore, the positive cycle between users, UP owners, and content is the reason for Bilibili's sustained and healthy growth." Chen Rui stated in his speech.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- 스타벅스 중국경영진 구조조정: 류문연 최고경영자로 전임, 왕정영 계속 리사장
- Liu Wenjuan appointed as CEO of Starbucks China
- 京东CEO许冉:未来三年京东将招募至少10000名采销
- Han Qing appointed as the President of Nengduojie China
- TSMC CEO: Not interested in acquiring Intel wafer fabs
- China Mobile Chairman Yang Jie Meets with Apple CEO Cook
- 양제 차이나모바일 회장, 애플 최고경영자 쿡과 만남
- Minister Wang Wentao Meets with Apple CEO Cook
- 왕문도 부장, 애플 최고경영자 쿡 회견
- 声网创始人兼CEO赵斌:生成式AI驱动IT行业四大变革
-
苹果知名分析师郭明錤周四(10月31日)在社交媒体上发文表示,苹果明年可能会减少对芯片制造商博通Wi-Fi芯片的依赖,并推出自己的处理器。 郭明錤在社交媒体平台X上写道,“在2025年下半年的新产品(例如iPh ...
- uturn
- 昨天 14:42
- 支持
- 反对
- 回复
- 收藏
-
10月30日,小鹏汽车生态企业小鹏汇天宣布,旗下分体式飞行汽车“陆地航母”即将亮相2024中国航展,11月12日将在中国航展第二展区(斗门莲洲)进行全球首次公开飞行,同时“陆地航母”也将在珠海国际航展中心8号 ...
- yxtianyouyou
- 前天 11:43
- 支持
- 反对
- 回复
- 收藏
-
交易所监管文件显示,当地时间11月1日,亚马逊创始人杰夫·贝索斯拟出售约1635万股亚马逊股票,预计套现约30.5亿美元。今年7月,贝索斯已申请额外出售约2500万股亚马逊股票,按当时股价计算可套现约50亿美元。 ...
- blueskybb
- 13 小时前
- 支持
- 反对
- 回复
- 收藏
-
近日,凯撒海湾目的地(山东)运营管理有限责任公司(简称“凯撒海湾”)与携程旅悦集团签署战略合作协议,双方将围绕“海上目的地运营”、“旅游产品与服务创新”、“研学旅行”、“日韩及海外旅游市场开拓”等 ...
- llyyy2008
- 11 小时前
- 支持
- 反对
- 回复
- 收藏