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JD.com was fined 618 yuan for exceeding the Spring Festival Gala Grand Prix and will now engage in grand prize interaction

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On June 13th, a reporter from Pengpai News learned that the Chongqing Banan Market Supervision Bureau has concluded its investigation into the case of Chongqing JD Haijia E-commerce Co., Ltd. suspected of improper prize sales, and the latter has been fined 50000 yuan. It is understood that the cause of the incident was that JD. com's use rights for prizes such as M9 cars, Yangzhou detached mansions, and Beidaihe themed apartments provided during the interactive segment of the Spring Festival Gala at the beginning of this year exceeded the market price requirement for operators to conduct prize sales, with a maximum amount/market price not exceeding 50000 yuan, and was fined 50000 yuan by regulatory authorities.
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