首页 News 正文

Cost Reduction "Hard Demand" Xiaopeng Automobile Subbrand MONA or Adopting Domestic Intelligent Driving Chips

火柴200502
1286 0 0

Following the launch of NIO's second brand, Le Dao, Xiaopeng Motors, also a new force in the automotive industry, is intensifying preparations for its subsidiary brand MONA.
According to sources familiar with the matter, Xiaopeng Motors has turned its attention to the mature and more cost-effective domestic smart driving chips in its selection of smart driving chips. Among them, top domestic players Horizon and Black Sesame Intelligence are both under consideration.
"After delving into car manufacturing, we will find that there is huge market potential in the price range of 100000 to 150000 yuan. However, it is extremely difficult to truly create a good car in this range that is excellent in all aspects and equipped with our best intelligent driving ability, and also has appropriate profits. Today, we are finally ready." Xiaopeng Automobile Chairman He Xiaopeng once said that Xiaopeng Automobile is the first car company in China to bring advanced intelligent driving ability to the 100000 to 150000 yuan A-class car market.
To obtain "appropriate profits", local supply chains will be one of the important ways to control costs. In the field of intelligent cabin and driving, Black Sesame Intelligence launched the Wudang series C1200 family in April 2023, which is the first chip platform in the industry to integrate the four domains of cockpit, intelligent driving, body control, and gateway. Among them, the C1296 single chip focuses on achieving typical cabin and driving integration at low cost. In addition, on the eve of the Beijing Auto Show in April this year, Horizon released its new Journey 6 series products. Among them, the J6E and J6B products, which focus on cost-effectiveness, are the main forces for Horizon to explore the mid to low price segment of the market.
As of the time of publication, the two chip companies mentioned above have not responded to their participation in the Xiaopeng MONA project.
Not only does the intelligent driving cabin consider local supply chains, but it is reported that in order to achieve cost reduction goals, the battery suppliers for MONA's first product include BYD's more cost-effective lithium iron phosphate batteries. In addition, BYD may also become a battery supplier for NIO's second brand, Ledo.
It is particularly urgent for Xiaopeng Motors to launch a product that is quickly accepted by the market. From January to April this year, Xiaopeng Motors sold a total of 31214 vehicles, although it increased by 23% year-on-year, the average monthly sales were less than 8000 vehicles, and the overall situation is not optimistic. At the beginning of the year, Xiaopeng Motors set an annual sales target of 280000 vehicles, but now this target has only been achieved by 10%.
At this year's Beijing Auto Show, the MONA brand officially made its debut. Xiaopeng Motors stated that they will release more news about MONA in June. In order to promote MONA, He Xiaopeng also took advantage of Xiaomi's traffic at the Beijing Auto Show, emphasizing the innovation and competitiveness of the MONA brand. He Xiaopeng predicts that MONA will be more popular than Xiaomi SU7 in the second half of this year.
Regarding sales expectations, He Xiaopeng once expected MONA to sell 100000 vehicles annually during the Xiaopeng Automobile financial report conference call. It is worth mentioning that MONA, which originated from the Didi da Vinci project, will also be sold in both the C-end and B-end markets. In addition, Xiaopeng is more pragmatic in channel construction for MONA. "In the early stage, we will open 'in store stores' in Xiaopeng comprehensive stores with conditions, and then open separate stores for the MONA brand."
The emergence of Ledao and MONA actually signifies the "downward exploration" of NIO and Xiaopeng Motors. In the opinion of analysts, "NIO's decision to lower battery swapping to the 200000 yuan market and Xiaopeng's decision to lower intelligent driving to the 100000 yuan market are both aimed at achieving greater sales through this' dimensionality reduction strike '."
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

  •   苹果知名分析师郭明錤周四(10月31日)在社交媒体上发文表示,苹果明年可能会减少对芯片制造商博通Wi-Fi芯片的依赖,并推出自己的处理器。   郭明錤在社交媒体平台X上写道,“在2025年下半年的新产品(例如iPh ...
    uturn
    前天 14:42
    支持
    反对
    回复
    收藏
  •   10月30日,小鹏汽车生态企业小鹏汇天宣布,旗下分体式飞行汽车“陆地航母”即将亮相2024中国航展,11月12日将在中国航展第二展区(斗门莲洲)进行全球首次公开飞行,同时“陆地航母”也将在珠海国际航展中心8号 ...
    yxtianyouyou
    3 天前
    支持
    反对
    回复
    收藏
  •   交易所监管文件显示,当地时间11月1日,亚马逊创始人杰夫·贝索斯拟出售约1635万股亚马逊股票,预计套现约30.5亿美元。今年7月,贝索斯已申请额外出售约2500万股亚马逊股票,按当时股价计算可套现约50亿美元。 ...
    blueskybb
    昨天 09:27
    支持
    反对
    回复
    收藏
  •   近日,凯撒海湾目的地(山东)运营管理有限责任公司(简称“凯撒海湾”)与携程旅悦集团签署战略合作协议,双方将围绕“海上目的地运营”、“旅游产品与服务创新”、“研学旅行”、“日韩及海外旅游市场开拓”等 ...
    llyyy2008
    昨天 11:01
    支持
    反对
    回复
    收藏
火柴200502 新手上路
  • 粉丝

    0

  • 关注

    0

  • 主题

    2