618 sounded the horn, and there have been new changes this year. What are the specific differences? Let's focus on the key points together.
According to the news reporter, compared to previous years, the Tmall 618 has become simpler this year. The biggest change is the cancellation of the official pre-sale link, and the first wave of sales will start directly at 8 pm on May 20th.
Firstly, the sales process is simpler.
After canceling pre-sales, there are two waves of spot sales for Tmall 618 this year. The first wave starts at 8pm on May 20th, and the second wave starts at 8pm on May 31st.
It is worth mentioning that during the two sales periods, Taobao and Tmall will open multiple marketing venues for different types of merchants, with gameplay options such as full discounts, super flash sales, and surprise direct discounts.
Chao News reporters have noticed that in terms of specific sales times, attention can be paid to these time periods.
The first wave: The preheating period is from 0:00 on May 19th to 19:59:59 on May 20th, and it is officially sold from 20:00:00 on May 20th to 23:59:59 on May 28th.
The second wave: The preheating period is from 0:00 on May 29th to 19:59:59 on May 31st, and it is officially sold from 20:00:00 on May 31st to 23:59:59 on June 20th.
In addition, consumers will "buy simpler". During this year's Tmall 618 shopping festival, Taobao and Tmall will upgrade their price protection to allow consumers to buy easily and with confidence. In addition to implementing control measures for price increase and then decrease, Tmall supports full price protection services for products from payment to July 5th.
It is worth mentioning that during the 618 shopping festival, Taobao and Tmall will also launch multiple measures, such as free shipping for promotional products, providing shipping insurance, and requiring products to be in stock, continuously upgrading the shopping experience for consumers during the promotion period.
The Chao News reporter learned that Tmall 618 has accepted registration starting today. For merchants, this year's Tmall 618 simplified the registration process, allowing eligible merchants to directly register for their products.