On April 6th, Ctrip released the "2024 Qingming Festival Travel Summary" report. The report shows that many travelers choose to take advantage of their short and long vacations to relax and unwind. During the holiday period, orders for domestic local tours and weekend tours increased by 211% and 350% respectively year-on-year; The tradition of returning home to pay respects to ancestors has sparked a trend in rural micro tourism, with rural tourism orders increasing by 239% year-on-year.
Qingming Festival Becomes a Spring Break "Park 20 Minute Effect" Heat
In the prime of spring, the Qingming Festival holiday is like a 20 minute break of the year. Going out for outings and outdoor outings have become popular options for spring breaks.
Ctrip data shows that during the Tomb sweeping Day holiday, ticket orders for mountain scenic spots increased by 770% year on year, and Mount Huangshan, Mount Taishan, Laojun Mountain, etc. are frequently popular.
In addition, flower viewing is almost a must-have option for holiday travel, with ticket orders for flower viewing scenic spots showing a year-on-year increase of 391%. The flower festivals in many places, such as Luoyang Peony Festival, Linzhi Peach Blossom Festival, Tianjin Begonia Flower Festival, Wuyuan Rapeseed Festival, Shijiazhuang Pear Blossom Festival, Nanjing Plum Blossom Festival, Yancheng Cherry Blossom Festival, and Ili Apricot Blossom Festival, have also doubled the geothermal energy of the destination.
Camping, cycling, rock climbing, kite flying, and other outdoor activities are all popular among many people. The Hohhot Kite Art Festival, cycling around Qiandao Lake, RV camping, and sunny "wild" tours are the correct way to open small and long vacations. At the same time, as the simplest outdoor travel option, the park is also filled with people. On the Ctrip platform, the search popularity of park type scenic spots has increased by more than 30% year-on-year, and many visitors lament that popular parks have almost no place to stay.
The fastest way to visit and take high-speed rail within a city cluster is only 20 minutes
Short distance travel has become the preferred vacation for many people. Ctrip has found that tourists from Shanghai, Beijing, Chengdu, Hangzhou, Guangzhou and other places love to travel to the surrounding areas during their holidays. The top ten popular destinations for peripheral tourism in China include Hangzhou, Nanjing, Suzhou, Guangzhou, Shanghai, Tianjin, Beijing, Jinan, Yangzhou, and Wuhan.
Hangzhou and Shanghai, Beijing and Tianjin, Guangzhou and Shenzhen, Zhengzhou and Kaifeng, Chengdu and Chongqing, Jinan and Qingdao, Wuhan and Changsha are popular tourist sources and destinations for holidays. Taking high-speed rail can complete the "door-to-door" within the city cluster in as little as 20 minutes, allowing travelers from these cities to enjoy the joy of dual city life during small and long vacations.
Renting a car for self driving also provides convenience for city visits. According to Ctrip data, domestic car rental orders increased by 240% year-on-year, with 86% being for cross city travel. Tianjin, Qingdao, Hangzhou, Luoyang, and Nanjing are dark horse destinations for self driving trips during the Qingming Festival.
In addition to visiting domestic urban areas, there are also some tourists who aspire to visit neighboring countries to check in. On the Ctrip platform, Tokyo, Bangkok, Osaka, Singapore, Seoul and other popular international destinations have seen a 45% year-on-year increase in outbound travel shuttle orders.
Country Walk rural tour orders for returning home to pay respects to ancestors increased by 239%
As a tradition of the Qingming Festival, ancestor worship is essential. Many families also participate in micro tourism in their local or rural areas while offering sacrifices to their ancestors. According to Ctrip data, during the holiday period, domestic local travel orders increased by 211% year-on-year. Among them, residents in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Nanjing, Tianjin, Xi'an and other places prefer to relax and travel within the city; National museum and zoo ticket orders increased by 74% and 649% year-on-year, respectively.
Compared to City Walk, the more leisurely Country Walk has attracted the attention of many people, and the countryside has become a good place for the public to self heal and escape from the hustle and bustle. During the Qingming Festival holiday, domestic rural tourism orders increased by 239% year-on-year. Taking a spring outing, admiring the beautiful scenery of spring flowers, attending a spring market, and tasting the seasonal spring cuisine in the village, Country Walk provides more options for short trips during the Qingming Festival. Taking the self operated Ctrip vacation farm accommodation and tourism reception as an example, the total number of rural tourists has increased by more than 230% year-on-year. Tourists can experience local culture deeply here, such as picking, brewing tea in a furnace, and making intangible cultural heritage handicrafts.