In response to the phenomenon that some users of Xiaoniu Electric's new product NXT wait for a long time to pick up the car after placing an order, Xiaoniu Electric CEO Li Yan responded on his social media that he is not engaging in hunger marketing. The popularity of the product has exceeded expectations, and the current production capacity cannot meet the demand. He is mobilizing resources to ramp up production capacity.
On February 29th, Xiaoniu Electric released the "New Generation Performance Flagship" from the NXT, launching four different versions of models: Play, Sport, Ultra, and Hyper, with a unified starting price of 6299 yuan and an initial starting price of 5999 yuan. Among them, the NXT Ultra version has a unified selling price of 12499 yuan.
According to data released by Xiaoniu Electric, as of now, NXT's omnichannel sales have exceeded 125 million yuan, with a total sales volume of 13349 vehicles, of which the high-end version NXT Ultra accounts for 48% of sales.
Xiaoniu Electric predicts that the total vehicle sales for the whole year of 2024 will be between 1 million and 1.2 million, with a corresponding year-on-year growth of approximately 41% to 69%.