Mingchuang Youpin achieved a net profit of 660 million yuan in the fourth quarter of 2023, and its IP strategy became a key factor in differentiated competition
笑对人生153
发表于 2024-3-12 17:15:19
1243
0
0
The fourth quarter financial report of Mingchuang Youpin Group released on the 12th of 2023 showed that the company's total revenue in the fourth quarter reached 3.84 billion yuan, a year-on-year increase of 54%, setting a new historical high in revenue for a single quarter; The gross profit margin reached a historic high of 43.1%, an increase of 3.1 percentage points year-on-year; After adjustment, the net profit exceeded 660 million yuan for the first time, a year-on-year increase of 77%, reaching a historic high; The adjusted net profit margin is 17.2%, a year-on-year increase of 2.2 percentage points.
Looking at the entire year of 2023, Miniso's revenue exceeded 13.8 billion yuan, a year-on-year increase of nearly 40%; The gross profit margin reached 41.2%, a year-on-year increase of 6.3 percentage points; After adjustment, the net profit was approximately 2.36 billion yuan, achieving a year-on-year growth of 110%.
The board of directors of Miniso also announced the distribution of a special cash dividend of $0.0725 per ordinary share, equivalent to approximately RMB 650 million, accounting for approximately 50% of the adjusted net profit for the six months ended December 31, 2023.
As of December 31, 2023, the number of global stores of Miniso has reached 6413, including 3926 domestic stores, with a net increase of 601 domestic stores in 2023; There are 2487 overseas stores, with a net increase of 372 overseas stores in 2023. Miniso is expected to maintain a net increase of 350 to 450 stores in China by 2024, and a net increase of 550 to 650 stores in overseas markets.
In the domestic market, in the fourth quarter of 2023, Miniso's domestic revenue was 2.35 billion yuan, a year-on-year increase of 56%. The city flagship store and city image store have laid a solid foundation for the performance growth and brand upgrade of Miniso. Data shows that the total offline sales volume of Miniso's domestic business increased by about 66% year-on-year. On the first day of opening, the flagship store in Shanghai achieved a sales revenue of 225000 yuan, and the next day it achieved a sales revenue of 270000 yuan, setting a new high for single store opening in China.
On the path towards becoming a global "super brand", Miniso continues to explore new ways of empowering consumer growth through store experience, and upgrades new stores through IP strategy. The market performance of overseas large stores has also become the main growth engine of overseas revenue. In the fourth quarter of 2023, Mingchuang Youpin's overall overseas business revenue was nearly 1.5 billion yuan, a year-on-year increase of 51%, once again breaking the quarterly revenue record. Especially, the direct market revenue increased by about 90% year-on-year, accounting for the first time that the proportion of overseas revenue exceeded 50%.
Miniso has collaborated with nearly 100 well-known IPs worldwide, including Disney, Sanrio, Pok é mon, Jurassic, and Barbie. Through IP co branding and incubating its own IP hot selling products, Miniso has broken the ceiling of product innovation and market expansion. While ensuring cost-effectiveness, it also has enough premium space to continuously increase gross profit margins.
In 2023, the cumulative sales of Miniso blind box products exceeded 20 million units worldwide. Top TOY, a trendy toy brand under Miniso, continues to rapidly expand its stores and explore the incremental market of trendy toys. The total number of stores has reached 148, covering over 60 cities. In terms of performance, TOP TOY achieved a revenue of 190 million yuan in the fourth quarter, a year-on-year increase of 90%, setting a new quarterly high.
At the first Investor Day event held in January this year, Ye Guofu, Chairman and CEO of Miniso Group, stated that Miniso has a clear strategy of "adhering to cost-effectiveness, globalization, and product innovation". The goal is to achieve a net increase of 900 to 1100 stores per year for the group from 2024 to 2028, and the number of global stores by the end of 2028 is close to doubling compared to the end of 2023, The compound growth rate of the group's revenue from 2024 to 2028 shall not be less than 20%, and the sales of IP products shall account for more than 50% in 2028.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- BeiGene: Loss of 2.877 billion yuan in the first half of 2024
- The performance of the e-commerce sector rebounded, and Baozun E-commerce achieved a revenue of 2.4 billion yuan in the second quarter
- Yaduo Group's adjusted net profit for the second quarter of 2024 is 328 million yuan
- JinkoSolar: Net profit of 1.2 billion yuan in the first half of 2024 decreased by 68.77% year-on-year
- Future Business Early Participation | JD.com Significantly Increases Campus Recruitment Salaries; Wuwen Xinqiong completes nearly 500 million yuan Series A financing
- Zhiwen Group's Q2 revenue was 2.691 billion yuan
- Zhiwen Group's net revenue for the second quarter of 2024 was 2.691 billion yuan, and its repurchase efforts continue to expand
- NIO's Q2 revenue loss narrowed from 17.45 billion yuan to 5.046 billion yuan, with a pre-market increase of nearly 5% in the US stock market
- NIO releases second quarter financial report with revenue of 17.45 billion yuan, and the US stock market closed up more than 14% on the same day
- NIO's Q2 revenue of 17.45 billion yuan, Li Bin: Optimizing gross profit margin is an important task for the next stage
-
过去一周的时间里,有关苹果微信“二选一”的话题持续霸占各个平台热搜,甚至有媒体还在微博发起了“如果苹果微信二选一,你选择iPhone还是微信?”的投票,当然结果是微信取得了压倒性的胜利。 从最新的 ...
- lub_pig
- 前天 17:05
- 支持
- 反对
- 回复
- 收藏
-
今日,特斯拉AI团队发布产品路线图,其中,预计2025年第一季度在中国和欧洲推出完全自动驾驶(FSD),但仍有待监管批准。 自2016年以来,马斯克一直在探索特斯拉的FSD自动驾驶方案。2024年,特斯拉FSD V12 ...
- seisei
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
【全球市场】1、道指跌0.54%,纳指涨0.25%,标普跌0.30%。2、特斯拉涨近5%,亚马逊涨超2%。3、纳斯达克中国金龙指数涨0.88%,蔚来涨超14%。
- wishii
- 前天 22:03
- 支持
- 反对
- 回复
- 收藏
-
新华财经北京9月6日电(葛瑶)当地时间9月5日晚,美国证券交易委员会披露文件显示,巴菲特旗下的伯克希尔·哈撒韦在9月3日—9月15日期间卖出了约1875万股美国银行股票,价值约7.6亿美元。当地时间周四,美国银行 ...
- cnpwr
- 前天 10:25
- 支持
- 反对
- 回复
- 收藏