On March 1st, the first pure electric vehicle model under Ideal Motors, Ideal MEGA, was officially released with a price of up to 559800 yuan, and is scheduled to be delivered on March 11th. However, the market performance of the new car model after its release fell far short of expectations, leading to significant fluctuations in the stock price of Ideal Automobile in just a few days.
As of the end of early trading on March 8th, the stock price of Ideal Automobile was HKD 145. On March 5th, the American stock market of Ideal Automobile plummeted again, with a drop of over 13%. It has been in decline for four consecutive days during trading, and on March 7th, the stock price was $36.47.
According to sources, the number of large orders for Ideal MEGA has not exceeded 10000, and the number of small to large orders is also limited. Within 72 hours of its launch, the total order quantity for this model was approximately 3218 units, while the number of cancellations was as high as 10297 units. This news is undoubtedly a heavy blow for Ideal Automobile.
The stock price of Ideal Automobile surged 25% on February 27th, reaching a high of HKD 175. However, as of the end of early trading on March 8th, the stock price of Ideal Automobile has dropped to HKD 145. At the same time, Ideal Automobile also experienced a continuous decline in the US stock market, with a decline of over 13% on March 5th and a stock price of $36.47 on March 7th.
For the significant drop in the stock price of Ideal Automobile, market analysis suggests that it is likely related to the fact that Ideal MEGA's sales did not meet expectations. Zhang Xiang, Director of the International Cooperation Research Center for Vodafu Digital Automobile, and Zhang Xiang, Visiting Professor at Yellow River University of Science and Technology, pointed out in an interview with Shenzhen Business Daily that the sales performance of the Ideal MEGA, as the first model of Ideal Automobile entering the MPV market, is related to the company's future business situation. Investors have poor expectations for the future sales of Ideal Automobile, so they are selling off Ideal Automobile stocks one after another.
According to institutional analysis, there are two main reasons why the ideal MEGA order volume is not ideal: firstly, the excessively high selling price puts it at the ceiling level among a group of domestic new force MPV models, but there is no outstanding performance in terms of product strength; Secondly, the new car has a relatively novel design and a clear polarization in its reputation, which is not acceptable to everyone.
In fact, not all car companies that launch new models may achieve good market performance. On September 21st last year, Xiaopeng Motors officially launched its fourth mass-produced car, the Xiaopeng G9, with a price range of 309900 to 469900 yuan. Although the car is positioned as a mid to large-sized pure electric SUV and was delivered on a large scale in China at the end of October, its sales were also not ideal, resulting in a 6.9% drop in Xiaopeng Automobile's stock price.
Zhang Xiang mentioned that when investors purchase stocks, the sales performance of listed companies is an important reference. For Ideal Automobile, MEGA's sales performance will directly affect investors' confidence and expectations for the company's future.