Under the superposition of multiple positive factors, the cross-border tourism market has ushered in a period of development dividends, which has also driven the rapid development of the OTA industry. On the 24th, the Ctrip Global Partner Summit was held in Singapore. Ctrip announced that it will continue to innovate around AI, content, and ESG in the future, enhancing its endogenous growth capabilities. At the same time, Ctrip has once again signed a three-year strategic cooperation with the Singapore Tourism Authority, jointly launching a global market cooperation upgrade plan, and has signed MOU agreements with Singapore tourism partners such as the Sentosa Development Authority, Sentosa World, and Singapore Changi Airport Group. As of press release, Ctrip's stock price has risen by over 5%.
Tan Yudong, CEO of Ctrip Airlines, believes that the recovery of the global civil aviation industry in 2023 is exciting, and global tourism platforms like Ctrip also face more market opportunities. According to his introduction, in 2023, Ctrip's overseas air ticket revenue has reached twice the same period in 2019
The inbound tourism market is also worth paying attention to. Recently, Chongqing Guanda Century Cruise Line announced that it will operate 6 routes along the Yangtze River in the autumn. More than 2000 Chinese and foreign tourists will take the cruise to visit Shanghai, including nearly 1000 tourists from North America and Singapore. It is also the largest inbound tourism group that Shanghai has welcomed since 2019, sparking widespread attention.
The potential for inbound tourism in China is enormous. If it reaches the international median, which accounts for 1.5% of GDP, it will bring at least nearly 1300 billion yuan of growth space. "Sun Jie, CEO of Ctrip Group, said at the Ctrip Global Partner Summit. In response, Ctrip will work with its partners to tell the" China Tourism Story ", further improve the convenience of inbound tourism infrastructure, and launch customized inbound tourism product supply, Jointly improving the bilingual environment construction in the tourism industry, telling the story of China to the world, showcasing a beautiful China to the world, and bringing new development opportunities for Chinese tourism.