On the early morning of the 28th Beijing time, globally renowned technology journalist Mark Gurman released a heavyweight piece of news: Apple has decided to cancel its electric vehicle project, which has been in operation for over a decade (as shown below).
According to reports, informed sources stated that on the 27th local time, Apple disclosed this information internally, which surprised nearly 2000 employees involved in the project. According to insiders, this decision was made jointly by the Chief Operating Officer and the Vice President responsible for this work.
These two executives told employees that the project will gradually decrease, and many employees engaged in automotive research and development will be transferred to the artificial intelligence department. These employees will focus on generative artificial intelligence projects, which is an increasingly important focus of the company's work.
Tesla CEO Elon Musk also shared this message on his social media account and responded with emoticons such as "Salute" and "Light a Cigarette" (see image below).
The report also stated that the Apple automotive team has hundreds of hardware engineers and automotive designers who may also apply for work from other Apple teams. And Apple will lay off employees, but the number of layoffs is currently uncertain.
Apple declined to comment on this news.
As soon as the news came out, Apple's stock price turned from a decline to an increase, ultimately closing up 0.81%.
(Yangcheng Evening News, Yangchengpai Comprehensive China Fund News, China News, etc.)