On October 20th at 0:00, Pinduoduo officially launched this year's November 11th promotion, offering consumers a double tier consumption benefit of 50% off for every 300 or more and 30% off for every 200 or more. In addition, the 10 billion yuan subsidy will also be launched for the first time on the 23rd using the "single item reduction" gameplay, which will be combined with a direct price drop on the basis of the subsidy, and continue to provide consumers with a shopping experience of "every day on November 11th, every day at a low price".
It is understood that Pinduoduo's 10 billion yuan subsidy will provide additional official subsidies for products participating in this "single item reduction" activity, with no upper limit on investment, ensuring that consumers do not chip in or do arithmetic problems, and purchase high-quality and affordable products in the simplest way possible. At present, the first batch of brand products participating in single item reduction activities has exceeded 20000.
In addition, Pinduoduo's subsidy of over 10 billion yuan will also be combined with over 100 domestic and foreign top brands, including mobile phones, home appliances, beauty, clothing, mother and child care, home care, pets, outdoor, grain and oil, and fast moving consumer goods, to launch the "Top 10 Billion Day".
Benefiting from consumers' preference for cost-effective products, the 10 billion subsidy channel has become a powerful engine for brand rapid growth. "The person in charge of the 10 billion subsidy in Pinduoduo stated that compared to last year's promotion, the brand product pool with the 10 billion subsidy is expected to increase by 110% year-on-year, especially for domestic products such as beauty, toiletries, stationery, clothing, and cleaning.
At the main venue of the promotion, Pinduoduo will also launch an annual price reduction list, brand discounts, direct discounts of 100 yuan, and other activity areas. At the same time every day, an additional 50 yuan discount coupon will be distributed to consumers to meet the diverse needs of different consumers for cost-effective products. In addition, Pinduoduo's flash sales channel will launch over 100 brand flash sales activities every day, and through methods such as 10000 person groups and multi person groups, it will help brands sell more goods and save users more money.
In order to give back to Pinduoduo consumers, many official flagship stores of brands have also launched platform exclusive benefits. Among them, the official flagship store of Xiaomi will provide 50% off benefits for the first 100 phones, the official flagship store of OPPO will offer 50% off benefits for the first 40 phones, and the Huawei Mate 50 coupon will start at 4699 yuan.
In the field of agricultural and sideline products, seasonal agricultural products from over 1000 agricultural production areas such as Yangcheng Lake hairy crabs, Pinghe honey pomelo, Dandong chestnut, Yunnan Chu orange, Yongquan honey orange, and Luochuan apple will all be available at the main promotion venue.
At present, Chilean cherries are entering a new season, and the first batch of imported Chilean cherries will also be subsidized by Pinduoduo for over ten billion yuan during the promotion period. At present, the 10 billion yuan subsidy has been launched for the first pre-sale of Chilean cherries, with a subsidy price of only 56.5 yuan for 450g J-class cherries.
In addition, Thai coconut green, Malaysian durian, Peruvian blueberry, Vietnamese red meat jackfruit, New Zealand kiwi fruit and other seasonal imported fruits also accelerated to settle in Pinduoduo 11.11.
This year's e-commerce promotion is returning to its original intention of bringing more benefits to consumers, which is also the philosophy that Pinduoduo has always adhered to, "said the head of Pinduoduo's 11.11 promotion project.