Tourism platforms are making efforts to expand their offline stores, and Ctrip's tourism stores have returned to 6500 in scale
JESUS60
发表于 2024-1-5 20:01:41
1284
0
0
With the strong recovery of the tourism industry, offline tourism stores at home have also welcomed a bustling flow of people. Not only have local traditional travel agencies resumed operations and opened new offline stores. In fact, with the high cost of online customer acquisition, tourism platform companies are also increasing their efforts in offline stores. The reporter recently learned that the number of signed stores in the Ctrip series exceeded 2100 in 2023, breaking the record for the number of new signed stores in Ctrip's history. It is understood that as of now, the number of Ctrip's three brand stores has returned to the scale of 6500, and has taken root in cities such as Changchun and Zhangye that have not been reached before.
"New Store Consumption Era" Approaches, Domestic Product Per Capita Spending Growth of 40%
It has been over 6 years since Ctrip opened its first travel store in Beijing in March 2017. With the continuous changes in new national tourism habits, offline tourism business has also entered the era of "new store consumption".
According to data from Ctrip, in 2023, Ctrip's three brand tourism stores provided reassuring and thoughtful travel services to nearly ten million customers. Last year, tourists spent an average of 1426 yuan per person on domestic tourism products in stores, an increase of nearly 40% compared to 2019; The per capita cost of overseas products is 5269 yuan, an increase of 16% compared to 2019. It is worth mentioning that, unlike previous years when stores preferred to sell traditional and group products, now high-quality and flexible private products such as customized games and private groups are becoming more popular among consumers. According to Ctrip data, the proportion of customized game product orders registered through stores this year increased by 92% year-on-year.
According to statistics, the provinces with the most new Ctrip stores opened in 2023 are Anhui, Guangdong, Sichuan, Henan, Yunnan, Guizhou, Hunan, Shaanxi, Jiangsu, and Hebei. The best-selling tourist stores in China are located in Shanghai, Chongqing, Beijing, Chengdu, Guangzhou, Nanjing, Xi'an, Hefei, Foshan, and Wuhan.
Continue to deepen the cultivation of sinking markets and promote the improvement and efficiency of the real economy
The offline brand value still receives widespread attention from all sectors. A study by IDC suggests that Chinese brands are working tirelessly to reshape their offline stores because they need to enhance their brand influence in a broader market and in the minds of consumers of a wider age group, and based on this, extend more services in combination with the trend of mobile internet.
The trend of travel agency stores continuing to extend to the sinking market is very obvious. "In addition to maintaining their market share in the first tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen, as well as provincial capital cities in various regions, a large number of residents in third, fourth, and fifth tier cities and county-level cities also have the willingness and demand to travel." said Zhang Li, CEO of Ctrip Tourism Channel Business Unit.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Three new growth engines for price power, merchant membership, and store live streaming: comprehensive growth on Tmall Double 11 in 2023
- Mingchuang Youpin's first quarter revenue exceeded 6000 stores by 3.791 billion
- Mingchuang Youpin achieved a revenue of 3.791 billion in the first quarter, with over 6000 stores
- Ctrip's store scale has returned to 6500, with 2100 stores signed last year
- Nike Tiktok will launch a global concept store to become a live broadcast room
- Netflix no longer allows users to make payments through the Apple App Store
- Netflix no longer allows users to make payments through the Apple App Store
- Google plans to launch an AI tool that can create travel guides
- Apple claims to have resolved issues with app store and music service interruptions
- Extreme Krypton Plan Expands Capacity by 25%, with 520 stores in the frontline team within the year
-
过去一周的时间里,有关苹果微信“二选一”的话题持续霸占各个平台热搜,甚至有媒体还在微博发起了“如果苹果微信二选一,你选择iPhone还是微信?”的投票,当然结果是微信取得了压倒性的胜利。 从最新的 ...
- lub_pig
- 前天 17:05
- 支持
- 反对
- 回复
- 收藏
-
今日,特斯拉AI团队发布产品路线图,其中,预计2025年第一季度在中国和欧洲推出完全自动驾驶(FSD),但仍有待监管批准。 自2016年以来,马斯克一直在探索特斯拉的FSD自动驾驶方案。2024年,特斯拉FSD V12 ...
- seisei
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
【全球市场】1、道指跌0.54%,纳指涨0.25%,标普跌0.30%。2、特斯拉涨近5%,亚马逊涨超2%。3、纳斯达克中国金龙指数涨0.88%,蔚来涨超14%。
- wishii
- 前天 22:03
- 支持
- 反对
- 回复
- 收藏
-
【ASML CEO回应对华出口限制:会有更多应对措施】当地时间9月4日,荷兰计算机芯片设备供应商ASML首席执行官Christophe Fouquet在花旗银行的一场会议上表示,美国限制ASML对华出口是出于“经济动机”。他预计该公司应 ...
- mbgg2797
- 3 天前
- 支持
- 反对
- 回复
- 收藏