"The market opener and Shenzhen are a" two-way journey "between enterprises and the government." On January 4, at the opening press conference of Costco's Shenzhen Club, the market opener Zhang Shuyun, general manager of Chinese Mainland, said that Shenzhen is young, full of vitality and innovation, and the international and open and inclusive market environment is particularly suitable for market opener. After its official opening on January 12th, Kaishike will establish itself in Shenzhen and provide international services to consumers in the Greater Bay Area.
The opening of the Shenzhen store of Kaishike is a crucial part of the brand's business layout in the South China region. The reporter learned from the press conference that the Shenzhen Club Store, located in Longhua District, is the sixth store opened by market opening customers in Chinese Mainland and the first offline store in South China, with a total area of 44500 square meters and nearly 15000 square meters of shopping space. By leveraging Shenzhen's urban development potential and economic hub position, the Kaishike Shenzhen Membership Store will provide a global shopping experience for Shenzhen residents and families in the Greater Bay Area, driving consumption in the Bay Area.
As the largest warehouse style member supermarket with the world's largest number of stores, Kaike is well-known in the industry for its advantages of "large scale" and "globalization". At present, there are over 870 stores worldwide with a membership of 120 million. Kaishike relies on the advantages of a global procurement platform to select over 4000 globally popular products with strict standards, covering fresh meat products, beauty and health care, home decor, and seasonal products. A unified high standard store experience and warehousing and mass sales model allow consumers to explore store products on their own, creating an authentic treasure hunting shopping experience.
Since the first store in Chinese Mainland was opened in Minhang, Shanghai in 2019, market opening customers have opened many stores in East China, including Suzhou, Hangzhou, Ningbo and other places, so that more and more Chinese consumers can enter the market opening customers and enjoy the unique high-quality shopping experience of market opening customers.
"Kaishi Ke has always regarded China as an important strategic market." Zhang Shuyun said, "This year, we will also open a membership store in Nanjing and take the lead in exploring gas station business, expanding our business footprint to more regions in China." At the same time, Kaishi Ke's online shopping experience will gradually open for trial operation within the year, catering to the trend of online consumption in the digital era and creating a more diverse shopping experience for consumers. ".