Recently, it was revealed that McDonald's will raise the prices of all its main products on December 27th. Nearly 90% of the listed prices of its main hamburger snack products will increase by 0.5 yuan from December 27th, and the price of the McCart package will also increase by 1 yuan.
In response to this, on the afternoon of December 25th, McDonald's official customer service responded to a reporter from First Financial that starting from December 27th, some individual products and packages will be adjusted, with clear pricing and will be publicly displayed in various ordering channels.
As for the reason for the price increase, the other party said, "Considering the changes in operating costs, we regularly evaluate and adjust the price structure."
When asked if the price increase this time is nationwide, McDonald's official customer service stated that, considering the different characteristics of the restaurant's business district and community, the prices and promotional activities offered by the restaurant may vary, and the price information disclosed through the in store ordering channel should be used as the basis.
In recent years, with the rise of various costs, price increases have not been uncommon in the catering industry.
Not just Western style fast food like McDonald's. This year, the saying "fellow villagers can't afford their chicken anymore" has been circulating on the internet, which means that fast food brands with lower average customer prices are quietly increasing their prices.
At present, Chinese chain fast food brands, including Lao Xiang Ji, have a per capita unit price between 25-50 yuan. Generally, one dish and one soup cost 25 yuan, two dishes cost 30 yuan, and two dishes and one soup cost 40 yuan. If you want to eat well, it usually costs over 40 yuan.
In addition, Maocai and Spicy Hot Pot, which are popular with migrant workers, are often roast that "a few dishes is more than forty yuan."
In recent years, on the one hand, the increase in store rent will increase the operating costs of enterprises and franchisees. On the other hand, due to the fluctuation in prices of agricultural and sideline products such as rice, noodles, meat and poultry, edible oil, vegetables, etc., it also poses challenges to the cost control and risk resistance ability of fast food enterprises.