Mark Gurman, a Bloomberg technology reporter, revealed in a Power On communication on October 15th that before releasing the Vision Pro head display in June this year, Apple had considered developing cheaper head display products, as the Vision Pro's high selling price of $3499 made it difficult for it to truly become popular. Apple's cheap version of Vision Pro may abandon the use of external displays and Mac grade chips in favor of an iPhone processor. Gurman said Apple may also eliminate the EyeSight feature (an external display screen that displays users' eyes) and reduce the number of external cameras and sensors. The price discussed internally by the company is approximately $1500- $2500.