This year, for the first time, government subsidies have been combined with Tmall's "Double 11" full reduction, fully activating consumption. As of midnight on November 11th, 139 home appliance and home furnishing brands, including Haier, Midea, Zhumi, Dyson, Genji Muyu, Linshi Home, and Mercury, have sold for over 100 million yuan; More than 9600 brands, including Toshiba, Mova, Qizuo, and Ato Planet, have doubled their transaction amounts compared to the same period last year.
As a global hub for top brand cargo owners and the first platform for new product launches, Tmall's home appliance and home furnishing industry has produced a batch of products with transactions exceeding 100 million yuan, such as Haier 386 washing and drying set, Zhumi H30ProPlusM floor scrubber, Jiumu bathroom intelligent toilet, and more than 1200 products with transactions exceeding 10 million yuan, including Hisense 85E5N Pro+TV, Ecovacs T50 PRO sweeping robot, and Loray home textile down comforter, among more than 200 Tmall's "Double 11" debut new products.