On October 12th, Jia Luo, Vice President of Alibaba Group and President of Tmall Business Unit, stated at the Double 11 press conference that with the implementation of a series of incremental policies, consumer enthusiasm on Taobao and Tmall platforms continues to rebound. As an important booster of the consumer market, Tmall Double 11 will work together with brand merchants to create more quality increments, playing its due role in boosting consumer confidence and enhancing consumer vitality. Today's Singles' Day, Taobao and Tmall have made the largest investment in recent years, issuing 30 billion yuan in consumer vouchers and red envelopes, Taobao subsidizing tens of thousands of brand products with discounts as low as 20%, and offering low-priced prices for millions of brand products across the entire network.