Red Star Capital Bureau reported on October 9th that several netizens have recently posted questioning whether KFC's "Buy Bucket, Get Bucket" 11 Double Burger Bucket campaign launched during the National Day holiday misled consumers and "played a word game".
Some netizens claimed that the package has two buckets, and when purchased, it displayed "second bucket can be stored" and "no hidden conditions", but when they went to the store to collect the storage bucket, they were told that they needed to consume in order to collect the second bucket. Another netizen roast that when online deposit is selected, the interface displays "0 yuan for the second bucket of 7 days with a voucher", but it is not enough to buy chili powder, gift bags, or one egg tarts for free.
On social media, the official KFC account posted on October 2nd stating that the Eleven Double Burger Bucket and the Second Bucket can be stored. On the promotional image, there is a small line of text below that reads "Enjoy any consumption with coupons within 7 days". The red text at the bottom vaguely indicates the words "(except for special products)" after "Enjoy 1 barrel of 11 double castle barrels for 0 yuan (enjoy any consumption)".
Screenshot from KFC social media account
Red Star Capital Bureau interviewed Yum China (09987. HK) about whether storage and exchange require consumption of restricted goods to be exchanged, and what is their response to netizens' claims of "misleading consumers"? As of the time of writing, the other party has not responded yet.
Red Star Capital Bureau asked KFC's official customer service if it is possible to redeem chili powder for the second storage of Shuangbao Bucket. The other party first said "yes", but later said "just said wrong", and stated that "the consumption amount of seasoning powder bags, gift bags, and other parts, as well as the delivery fee and packaging service fee, are not included in any consumption or whole order discount amount, and do not participate in any discount activities. The specific rules for using coupons can be found in the coupon redemption instructions in the" Card Package "." When asked if it is possible to check the coupon redemption instructions before purchasing, the other party did not respond effectively.
Red Star News reporter Zhang Luxi
