The subsidy has arrived! According to the latest news, Zhejiang has issued government subsidies for exchanging old appliances for new ones on Tmall, and smart home products have been included in the subsidy for the first time, with a maximum subsidy of 2000 yuan per category. All Zhejiang residents can receive and use it.
On September 29th, Zhejiang's government subsidy for trade in program was launched on Tmall. From now until December 31st, Zhejiang consumers can enjoy government subsidies on Tmall by exchanging old for new or purchasing new directly, with immediate discounts upon placing an order. The subsidy for first level energy-efficient products is 20%, and for second level energy-efficient products it is 15%. Users can search for "Zhejiang trade in" on the Taobao app to qualify for the subsidy.
The image is provided by the interviewee
It is reported that in this round, Zhejiang Province will increase the subsidy for exchanging old products for new ones. On the basis of 8 major electrical categories such as TV, refrigerator, and air conditioner, the subsidy will be expanded to 21 categories, and 13 new smart home categories such as smart door locks, smart clothes racks, and smart toilets will be added. Each product category will receive a maximum subsidy of 2000 yuan, and each person will be limited to receiving one subsidy for each product category nationwide.
In addition, Zhejiang has set a new record for the scale of the home appliance trade in brand launched on Tmall, covering over 10000 products. At present, Zhejiang brands represented by Fangtai, Jiuyang, Meida, Senge, Cohen, Shuaifeng, etc. are all within the scope of subsidies; At the same time, Alibaba's self operated Tmall flagship store of MeowSpeed Electric Appliances also participates in the trade in subsidy, covering mainstream home appliance brands such as Apple, Haier, Midea, Siemens, Xiaomi, Panasonic, and Linne.
At present, multiple home appliance products launched on Tmall have received government subsidies and discounts exceeding 618. For example, after subsidies, the FOTILE ultra-thin range hood is only 2479 yuan, which is 1320 yuan cheaper than 618; After receiving subsidies for the Mars disinfection cabinet integrated stove, I received 6479 yuan, which is 820 yuan cheaper than 618.
At present, provinces such as Zhejiang and Guangdong, as well as cities such as Hangzhou, Ningbo, Jiaxing, Shaoxing, Guangzhou, Zhuhai, and Huizhou, have taken the lead in issuing "trade in" subsidies on Tmall, benefiting the people and sparking a wave of home consumption. Since the Hangzhou government subsidy was issued on August 31st, the daily average transaction volume of trade in on Tmall platform has increased nearly threefold, "said Wang Kui, General Manager of Tmall Home Enjoy Life Industry Supply Chain and Service Operations Center.
Since the beginning of this year, Tmall has jointly invested over 700 million yuan with merchants to increase subsidies and coverage for trade in products. At the same time, we will continue to upgrade the service experience of the "last mile". Large items such as air conditioners, refrigerators, washing machines, televisions, etc. from 1800 districts and counties across the country will be delivered to customers' homes for "new" and "old", achieving "one visit, free installation", making it easier for consumers to "get rid of old items and more willing to replace them".