China Securities Network News (Reporter Wen Ting) - Seven Fresh, a self operated supermarket under JD.com, has officially entered Shanghai recently. On September 26th, Qixian Supermarket Shanghai Huijiu Store opened for trial operation, which is also the first store of Qixian Supermarket in Shanghai. It will provide Shanghai consumers with a one-stop shopping experience of high-quality food, fresh products, and life services in all aspects and all times. Three days before the trial operation, the daily average customer flow of Shanghai Huijiu store exceeded 10000 people.
It is reported that Qixian Supermarket was established in 2017 and currently has over 70 stores nationwide, covering cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, etc. It also provides online delivery services with the fastest delivery time of 30 minutes to meet the needs of different consumer scenarios. Since the establishment of its brand, Seven Fresh has been anchored in "quality and price", from sourcing to supply chain optimization, striving to ensure excellent product quality and affordable prices at every step. Recently, a hundred new products from our own brand have been launched simultaneously at the Shanghai Huiju store, covering multiple high-frequency consumer categories such as dairy products, alcoholic beverages, miscellaneous grains, frozen products, cooked food, nuts, and daily necessities.
Data shows that during the trial operation period, "breakthrough price" products and Seven Fresh's own brand were the most popular among consumers. Among them, essential daily necessities such as Songjiang rice and Duoli sunflower seed oil were sold out.