On September 25th, a reporter from Beijing Business Daily learned that Haidilao has launched five new autumn products, covering three major categories: hotpot, staple food, and beverages. While meeting the needs of seasonal nourishment, they have also brought geographical indication products to the dining table, bringing consumers a new healthy and delicious experience. It is reported that the launch of this new product took 6 months from its launch to its official launch, with over 70 new products screened layer by layer. After multiple blind selection and internal testing, and over 400 consumers from Beijing, Shanghai, Guangzhou, Chengdu and other places blind testing and tasting, it was repeatedly polished before finally putting these 5 selected new products on the dining table, becoming the autumn new products jointly chosen by Haidilao and consumers.
Song Qing, Executive Director, Vice General Manager, and Director of the Product Committee of Hai Di Lao, stated that with the launch of the new products in autumn, Hai Di Lao continues its regional cuisine route of summer new products. While carefully selecting the right ingredients, it aims to provide a development platform for China's good production areas and products, and leverage Hai Di Lao's more than 1300 stores across the country to bring specialty regional delicacies to a broader stage.