Recently, Crystal Hotel, a mid to high end hotel brand under Huazhu Group, launched its latest 2.5 version product, marking the second iteration of Crystal Hotel after three years.
As the CEO of Huazhu Group's high-end hotel business cluster, Cao Juan is very concerned about this upgrade. She explained the updates in detail and sincerely invited travelers to experience and provide feedback. As the first hotel manager of Huazhu, she grew up on the front line, heard the gunfire, and was able to make effective decisions.
Cao Juan reviewed the development of Huazhu Group, which started as an economy hotel and continued to enrich its brand matrix with market changes. It was established in 2010 and in 2017, Huazhu fully acquired 100% equity of Orange Crystal Hotel Group for 3.65 billion yuan, and acquired its Orange Hotel, Orange Crystal Hotel, and Orange Hotel · Selection under its umbrella.
At the time of the acquisition, Orange Hotel had only 100 stores under a single brand. Currently, the number of stores has reached over 700, and with the addition of over 200 Orange Crystal Hotels, the total number of stores has reached 1000.
That means we have multiplied it tenfold in 7 years, "Cao Juan said. This progress, in her opinion, comes from the vast market. Huazhu has made products that customers like, which can achieve mutual compatibility between customers and the market, and therefore can quickly expand its scale.
Speaking of the future, she said, "Mid to high end hotels are our next growth curve