Since the beginning of this year, NetEase's "Egg Party" has joined hands with Xinhua News Agency and the China Social Welfare Foundation to embark on a new chapter of the "Free Lunch" public welfare activity, achieving a deep integration of game culture and public welfare. This cross-border cooperation not only warms up the lunch time of rural children, but also sets a new example in the gaming industry of using entertainment as a carrier and practicing social responsibility.
Looking back on the past, the "Egg Party" public welfare campaign has blossomed everywhere and yielded fruitful results. From the Children's Day joint effort to create the "Children's Day Care Plan", to the deep donation of solar street lights in rural areas, illuminating the way for children to go home, the "Free Lunch" public welfare project is undoubtedly another milestone on the public welfare road of "Egg Party".
It is reported that this project innovatively combines game culture and public welfare, by selling exclusive customized digital cultural and creative products such as "Egg Wishing for Flowers to Bloom" hanging props, transforming players' gaming enthusiasm into care and support for the nutrition and health of rural children. This measure not only broadens the channels for participating in public welfare activities, but also amplifies the power of public welfare in the digital world like never before. Players responded one after another, supporting this public welfare project with practical actions, delivering hot and free lunches to rural students, so that they will no longer be hindered by hunger on their path of growth.
The person in charge of NetEase Games stated that "Egg Boy Party" is not only committed to providing high-quality entertainment experiences, but also deeply recognizes its important role in cultural dissemination. It actively inherits and promotes excellent traditional Chinese culture, allowing players to enjoy the fun of the game while also feeling the charm of culture. This measure not only demonstrates the deep concern of "Egg Boy Party" for the healthy growth of young people, but also explores an innovative path for the integration and development of the gaming industry and public welfare undertakings.
In recent years, the cross-border integration of games and cultural and creative industries has become a trend. Many game companies not only actively try to integrate more traditional culture into their games, but also integrate with many well-known cultural IPs such as the Great Wall, Dunhuang, Forbidden City, Sanxingdui, Yellow River, Peking Opera, etc., enriching game content and launching new digital cultural and creative products.
Egg Boy Party cleverly weaves the essence of traditional culture into every corner of the game while exploring the integration of public welfare and cultural creativity. For example, in the fourth episode of "Chinese Style Wonderful Tour", "Egg Party" teamed up with Longmen Grottoes, using peony culture as a medium to perfectly integrate the magnificence of grotto art with the softness of peonies.
In addition, "Egg Boy Party" continues to innovate, closely combining traditional culture with modern technology to create a series of cultural and creative products. These products not only have high ornamental and collectible value, but also invisibly spread traditional cultural knowledge and enhance the cultural literacy of the public. For example, the appearance of the "Thousand Mountains Painting Lingqing Lan", inspired by the national treasure painting "Thousand Miles of Mountains and Rivers", not only restores the charm and artistic conception of ancient paintings, but also allows players to appreciate the profoundness of traditional Chinese painting in the game.