NIO Li Bin responds!
JESUS60
发表于 昨天 19:00
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On September 20th, Li Bin, Chairman and CEO of NIO, responded to rumors of NIO's plan to acquire Audi's Brussels factory in Belgium, as well as issues such as orders and production capacity for the Ledo L60 and NIO's lack of profitability at a face-to-face event with Ledao Media.
[align center] explicitly denies planning to acquire Audi factory
It's nothing, isn't this digging a hole for us? "Li Bin denied rumors that NIO would acquire Audi's Brussels factory in Belgium and said he was not sure about the source of the rumors.
Recently, there have been rumors in the market that NIO is considering acquiring Audi's Brussels factory in Belgium in response to the EU's imposition of tariffs on it.
It is reported that the European Union has announced tariffs on electric vehicles from China, including car companies such as NIO. In response, several Chinese electric vehicle brands have begun to seek opportunities for localization in Europe.
The Audi Brussels factory in Belgium is its first factory dedicated to producing electric vehicles, mainly responsible for producing the Audi Q8e-tron. However, the current sluggish sales of the factory's products have prompted Audi to plan on finding new investors.
Can we afford a factory that even Audi cannot afford? "Li Bin said that NIO has not yet contacted Audi.
Li Bin also emphasized that NIO is cautious about investing in fixed assets, except for battery swapping stations.
Ledao needs to address the issue of capacity ramp up
We won't announce the sales battle report, but after the release of the Ledao L60, it has already exploded in orders and the order volume has increased fivefold, "Li Bin said on site on September 20th.
On the evening of September 19th, the first model of NIO's new brand, Ledao, the Ledao L60, was officially launched, with plans to start nationwide delivery from September 28th.
However, the launch of new cars needs to address the issue of capacity ramp up. Li Bin introduced that currently, NIO's Hefei factory can achieve a monthly production capacity of 10000 NIO vehicles and 20000 Ledao vehicles.
Li Bin predicts that the production capacity of Ledao L60 will strive to achieve the goals of 5000 vehicles in October, 10000 vehicles in November, 16000 vehicles in January next year, and 20000 vehicles in March next year
As one of NIO's new brands, Ledao has always been highly anticipated by management such as Li Bin, hoping to occupy a favorable position in the mass market.
Li Bin predicted at the second quarter financial report conference this year that Ledao's sales ceiling will be much higher than NIO's, with a medium to long-term gross profit margin target of 15%.
Ledao plans to launch a new car every year and a mid to large sized SUV next year. "Li Bin recently revealed that Ledao's new car was approved two years ago and will be delivered in the third quarter of next year.
[align center] Focus on sustainable development in business
The reporter noticed on site that Li Bin responded to NIO's problem of not being profitable after nearly 10 years of establishment in this interview.
NIO is still in the stage of digging the foundation, and many of the things we do require time to see its value, "said Li Bin. With NIO's current size, it is problematic to make big money.
In the second quarter of 2024, NIO's net loss was 5.046 billion yuan, a year-on-year decrease of 16.7%. At present, NIO's monthly delivery volume remains stable at around 20000 vehicles.
The picture shows some financial data of NIO for the second quarter of 2024
Industry insiders explain that the automotive industry is capital intensive, technology intensive, and talent intensive, with a very long supply chain. To reduce costs and increase efficiency, it is necessary to improve economies of scale. Previously, many automotive companies had to work hard for many years before achieving profitability.
Li Bin emphasized that one of NIO's business principles is to follow sustainable development in business, that is, to focus on the long term. He believes that a business that earns money on the first day may not necessarily be a good business.
Nowadays, gasoline powered cars make a lot of money. Should NIO learn from them? Should we go and make gasoline powered cars? "Li Bin said on the scene. Now the whole network teaches him how to be a CEO, but he has been making money since starting his own business in college.
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