Early this morning, Apple released the iPhone 16 series, which also made adjustments to its previous older models.
By searching the Apple official website, it was found that only iPhone 15 and 15 Plus are available for sale, and the iPhone 15 Pro series has been removed from the official website. At 1am on September 10th, the 2024 Apple Autumn New Product Launch Event released the iPhone 16 series.
Screenshot of Apple's official website
The new iPhone marks the beginning of an exciting new era! "Said Apple CEO Tim Cook. At 1am Beijing time on September 10th, the 2024 Apple Autumn New Product Launch Event was officially held, where the iPhone 16, as well as new AirPods and Apple Watch products, were unveiled.
According to the press conference, the iPhone 16 series is equipped with A18 series chips (A18 and A18 Pro), which adopt the world's first second-generation 3-nanometer chip technology, making transistors smaller in size, faster in speed, and more energy-efficient. Compared to the A16 biomimetic chip used in the iPhone 15, the A18 series chip achieves cross generational performance improvement, with CPU speed increasing by up to 30% and GPU speed increasing by up to 40%.
The iPhone 16 is the first mobile phone to be equipped with Apple's artificial intelligence, so the chips in the iPhone 16 series have greatly enhanced its AI performance. It is understood that Apple Intelligence requires chips with super powerful computing power, which not only have the memory and bandwidth to accommodate and quickly run large models, but also have ultra-high energy efficiency.
For this purpose, the A18 series chips are equipped with a 16 core neural network engine optimized for running large-scale generative AI models. The total system memory bandwidth has been increased by 17%, setting a new record since the birth of the iPhone. Through collaborative design with Apple Intelligence, the chip can utilize generative AI models "quickly and efficiently".
Sribalan Santhanam, Vice President of Apple's Silicon Engineering Team, said, "The A18 Pro's CPU is the fastest CPU in today's smartphones, with a larger cache than the A18, more energy-efficient for handling complex tasks, and built-in next-generation machine learning accelerators that can help drive Apple Intelligence
In terms of price, the starting price of iPhone 16 with A18 is 5999 yuan, and the starting price of iPhone 16 Plus is 6999 yuan. The starting price of iPhone 16 Pro equipped with A18 Pro is 7999 yuan, and the starting price of iPhone 16 Pro Max is 9999 yuan.
So what functions will the Apple artificial intelligence equipped on the iPhone 16 series phones achieve?
According to the demonstration at the Apple press conference, Apple Intelligence allows users to create AI generated emojis that can be used to search for photos through keyword descriptions, such as "a girl dancing in a red dress." It can also generate emails, messages, and notifications to help users prioritize notifications.
Video screenshot
It is reported that the Apple Intelligence feature will first be launched in the US market in October, in English speaking countries such as Australia, Canada, New Zealand, South Africa, the UK, etc. in December, and will be launched in China, France, Japan, Spain, and other places starting next year.
According to media reports, however, an evaluation published in The Washington Post showed that it can create misinformation in certain situations. During testing, Apple Intelligence often encountered errors in generating information, such as incorrectly summarizing email content or misinterpreting text meaning.
At present, Apple Intelligence has accuracy issues and the impact on battery life is not optimistic. In preview tests, iPhone batteries using Apple Intelligence consume more than four hours faster than usual, and the complete Apple Intelligence functionality has not yet been completed.
Daily Economic News Comprehensive Apple Autumn New Product Launch, Apple Official Website, First Financial News