On November 2nd Eastern Time, Apple (stock code: AAPL) announced its fourth quarter results for the 2023 fiscal year. According to the financial report, Apple's sales decreased by 0.7% year-on-year to $89.498 billion during the reporting period, marking the fourth consecutive quarterly decline.
Among them, in the fourth fiscal quarter, Apple's revenue in Greater China was $15.08 billion, with a market estimate of $17.01 billion, which was nearly $2 billion lower than expected.
From a product perspective, in the fourth fiscal quarter, its iPhone business had net sales of $43.805 billion, a year-on-year increase of 3%; The net sales revenue of the Mac business was 7.614 billion US dollars, a year-on-year decrease of 34%; The net sales of the iPad business were 6.443 billion US dollars, a decrease of 10% year-on-year; The net sales revenue of wearable, home furnishings, and accessories business was 9.322 billion US dollars, a year-on-year decrease of 3%; The net sales revenue of the service business was 22.314 billion US dollars, a year-on-year increase of 16%.
In the secondary market, Apple's US stock market fell by more than 4% after trading. As of press release, Apple fell 3.39% to 171.55 yuan per share.
Source: Reading and Innovation Finance Comprehensive