According to Tesla's official website, on July 18th local time, Tesla raised the prices of Model S and Model X in the United States by $2000 each. Among them, the prices of the Model X all wheel drive version and Plaid version have increased to $79990 and $94990 respectively; The prices of the Model S all wheel drive and Plaid versions have increased to $74990 and $89990, respectively.
After Tesla announced a price increase for all Model S and Model X models in the US market, the market continues to pay attention to the direction of its pricing strategy. Some analysts believe that as market competition becomes increasingly fierce, Tesla may reassess its pricing strategy in the Chinese market.
Regarding the rise in car prices in the US market, will the domestic market follow suit? A reporter from the Daily Economic News contacted Tesla China's staff, who said, "Our (Tesla) activities have not been many. Currently, the 5-year zero interest promotion is still quite strong, and the subsidy for each car is in the tens of thousands of yuan
It is reported that Tesla is currently promoting a "5-year zero interest" car purchase financial policy in China, mainly targeting Model 3/Y models, and the promotion will last until July 31st (inclusive).
The premise of the 5-year zero interest plan is to deliver the car by the end of July. According to the current average delivery cycle of 3 weeks, even if we place an order now, we may not be able to catch up with the end of July (delivery). This activity (5-year zero interest) is unlikely to happen again in the short term, and there may be price adjustments in the near future
According to the observation of reporters, several car brands have recently taken measures to stop price cuts, among which luxury car brands such as BBA and Volvo have seen price increases. In addition, some dealers of brands such as Volkswagen and Honda have also stated that terminal prices will be recovered from July onwards.
In addition to the traditional joint venture brands mentioned above, some domestic brand car companies have also shown a decreasing trend in their preferential policies. A salesperson from Ideal Auto in Beijing told reporters, "The preferential policy will be reduced on July 22nd. Starting from August 1st, the L7/L8/L9 series will no longer offer free charging piles, and charging piles will need to be self funded next month." NIO's salesperson also stated that the preferential policy will be reduced after July 21st, and the subsidy intensity may be lowered thereafter.
For the upcoming terminal market situation, the China Automobile Dealers Association stated that July is the traditional off-season in the automotive market. With the adjustment of price wars and the contraction of discounts offered by many car companies, consumers' willingness to purchase has decreased, and the wait-and-see sentiment may intensify. Cui Dongshu, Secretary General of the China Association of Automobile Manufacturers, predicts that the price war in the national passenger car market will gradually cool down in 2024, and the market will return to the promotion war.