On July 18th, Faraday Future (FF) unveiled its FF dual brand strategy for the first time. The second brand that Faraday Future is about to launch aims to provide high-volume AI EV products for the US market, hoping to revolutionize the US AI EV industry. In addition, Faraday Future also revealed that the company will hold a shareholders' meeting on July 31st and deliver FF91 2.0 to users, hoping that shareholders will vote in favor of proposals such as "joint stock+additional issuance" at the shareholders' meeting.
Faraday Future has planned a dual brand strategy since its inception, and the "Bridge Strategy" has led the company to plan a return to the dual brand strategy to differentiate different segmented markets. At present, the dual brand strategy has been continuously promoted, and Faraday Future is in talks with Chinese and global host manufacturers regarding large-scale "quasi complete set" component procurement plans.
According to the original plan, Faraday Future brand would launch a second brand after its success, but faced with changes in the international market landscape, the company decided to accelerate the development of mass market models. Faraday Future is considering applying the concepts and models of super TVs and mobile phones to automotive products, such as successful concepts and models like "double performance, half price" and "ultimate body to price ratio", to mass market models, thereby transforming the AI EV industry in the United States.