[Microsoft responded by closing all offline authorized stores in the Chinese market: it has decided to integrate channels in the Chinese Mainland market] On July 1, it was reported that a user posted on the social media platform exposed that Microsoft would close all offline authorized stores nationwide, and only the official mall and Jingdong flagship store would be retained. Some analysts pointed out that this was Microsoft's move because the company was making "strategic adjustments" to its surface devices worldwide, and "consumers in Chinese Mainland have been declining their recognition of the surface". In response to the interface news, a Microsoft spokesman said that Microsoft has constantly evaluated its retail strategy to meet the changing needs of our customers. Microsoft has decided to integrate channels in the Chinese Mainland market. Customers can still access Microsoft's comprehensive consumer products and services through retail partners and Microsoft. com.