Recently, Apple CEO Tim Cook announced that the company has reached an agreement with OpenAI to integrate ChatGPT into iPhones, iPads, and Macs, but he did not disclose financial terms on the same day.
According to sources familiar with the situation, Apple did not pay any fees to OpenAI in the early stages of the partnership, but instead jointly explored a new cooperation model - a win-win situation may be achieved in the future through commission sharing. At the same time, Apple hopes to create greater market value and business opportunities for OpenAI by promoting its brand and technology to hundreds of millions of iPhones.
Apple previously announced that it would connect to ChatGPT in the early hours of June 11th Beijing time. Apple's annual World Developers Conference (WWDC24) was held.
At the meeting, Apple released long-awaited new AI features, including tools supported by ChatGPT from OpenAI, promising to provide users with personalized, secure, and deeply integrated technologies into Apple software.
Apple Senior Vice President Craig Federighi stated at the company's annual Global Developers Conference that the AI platform called "Apple Intelligence" can help summarize text, create original images, and extract the most relevant data when users need it. Apple also announced new versions of its iPhone, iPad, and Mac operating systems.
Collaborating with OpenAI will enable Apple users to use ChatGPT solely through Siri without paying any additional fees. Federighi said that users can use the AI feature later this year through beta testing, and there are still some features that will wait until 2025.
Apple defines Apple Intelligence as a personal intelligence system for iPhone, iPad, and Mac, utilizing the capabilities of Apple chips to understand and create language and images, as well as take action across applications.
Since we specifically emphasize chips; Running locally, Apple Intelligence naturally has device side limitations.
In terms of specific AI functions, users can rewrite, proofread, and summarize text in all scenarios through the system wide writing tools (email, memo, Pages, and third-party applications) built into iOS 18, iPadOS 18, and macOS Sequoia, enabling one click grammar proofreading, adjusting wording and tone, and checking for typos. In the "email" application, users can also view emails and receive suggestions for intelligent replies.
For users who are struggling with continuous push notifications on their phones, this update also has a priority notification function - scanning and summarizing a large amount of key information pushed.
In the "memo" and "phone" applications, users can record, transcribe, and summarize audio (initiate recording during calls, and participants will automatically receive notifications). After the call ends, Apple Intelligence will generate a focus.
Finally, there is the integration of Apple and ChatGPT. Users can call Siri and call ChatGPT in the writing tool of the whole system to realize functions such as chat robot and image generation. Apple users can access GPT-4o for free without creating an account, and ChatGPT subscribers can connect to their account and directly access the paid feature in the Apple system. Apple stated that it will also introduce more AI models in the future.
It is worth noting that Altman became a supporting role at the Apple WWDC Conference. When the outside world widely speculated about how Apple would cooperate with OpenAI, Apple's attitude towards OpenAI was very subtle. As the "popular Crispy fried chicken" in AI technology circle, OpenAI and ChatGPT were "ignored" at the conference.
The Daily Economic News reporter noticed that although OpenAI CEO Sam Altman appeared at Apple headquarters on the same day, he did not make an official appearance, which undoubtedly contrasted with last month's Microsoft 2024 Build conference - at that time, OpenAI became one of the undisputed protagonists, and Altman was also invited to speak loudly on stage.
At the same time, Apple Intelligence was pushed to the center of the stage and was mentioned about 60 times at WWDC conferences. Apple has always emphasized the ability of Apple's intelligence and local AI models, only mentioning artificial intelligence three times.
Since foreign media exposed that Apple has been holding hands with OpenAI, how ChatGPT will be integrated into the iPhone has been widely anticipated by the public. But judging from the press conference, Apple's attitude towards OpenAI is actually very subtle.
Foreign media technology journalist Gulman shares a photo of Altman at Apple headquarters on the X platform
Firstly, Altman has no sense of existence. Although he was photographed appearing at Apple headquarters, he did not make an official appearance at the press conference and only expressed his pleasure in collaborating with Apple on the X platform afterwards, in contrast to his high-profile appearance at Microsoft's 2024 Build conference.
X platform
Secondly, the various "explosive" scenarios that the public expects for ChatGPT to connect to Siri have not appeared. ChatGPT based on GPT-4o is only introduced as a supplementary feature in Apple Intelligence. Apple has always emphasized the ability of Apple's intelligent and local AI models, and ChatGPT has only become a supplementary feature.
