Recently, JD.com has reached important strategic cooperation with well-known eyewear brands such as Zeiss, Yishilu, He's Ophthalmology, Baodao Glasses, Doctoral Glasses, Prestige Vision, Yichao Glasses, and Eye Color Glasses. They have reached many consensus on building omnichannel supply chain capabilities, laying out real-time retail, deep integration of online and offline, and upgrading service experience. Together, JD.com will create a one-stop professional optometry and eyewear service. During the JD 618 period, JD.com will work with these eyewear brands to bring consumers higher quality products, more favorable prices, and more professional services.
In this strategic cooperation, large chain merchants in industries such as Baodao Glasses, Doctor Glasses, Best Vision Glasses, Prestige Vision, and Chiba Glasses will also open O2O in store mirror matching services. In the future, consumers can make online reservations and in store mirror matching. This not only provides consumers with multiple options for glasses, but also brings customer growth to the offline glasses and optometry stores they cooperate with, achieving traffic sharing between online and offline, and helping to create a linkage between online and offline glasses business.
In terms of online lens matching, JD.com not only provides a full range of product choices across multiple categories, but also collaborates with multiple brands to launch a trade in business. Taking this strategic cooperation as an opportunity, in the future, Zeiss and Yishilu will invest millions of subsidies to support JD Glass's trade in service.
JD, in collaboration with Best Vision glasses, Prestige Vision, and Eye Color glasses brands, has launched a layout in the real-time retail field. In the future, more than 1000 offline stores in 13 provinces and 78 cities across the country will be connected to JD's "instant delivery" service. Whether it's consumers who urgently need to replace their damaged glasses or are eager to try new products, when purchasing glasses on the JD app, they can enjoy hourly or even minute level product delivery services as long as they see products with the "instant delivery" logo.