Toyota's global production and sales have been declining for three consecutive months, with poor performance in China and Japan
六月清晨搅
发表于 2024-5-30 20:33:51
186
0
0
Toyota Motor Company's production and sales have been declining globally for three consecutive months.
On May 30th, Toyota released data showing that global sales decreased by 4.5% in April, with sales in the Chinese market decreasing by 27% and in the Japanese market decreasing by 14%. The decline in sales in these two key markets offset the relatively optimistic sales performance in the US and European markets, with the latter recording sales growth of 16% and 20% respectively in April.
In terms of production, Toyota's global production in April decreased by 4.0% year-on-year, while its production in China plummeted by 25.9%, and its domestic production in Japan also decreased by 7.9%.
As early as February this year, Toyota and its subsidiaries Daihatsu and Hino Motors saw a year-on-year decrease of 12.1% in global production, reaching 789100 vehicles; Global sales reached 753600 units, a year-on-year decrease of 12.0%.
In March, this trend remained unchanged, with global production decreasing by 15.9% to 886100 vehicles and global sales reaching 941200 vehicles, a year-on-year decrease of 7.4%. Especially in the Chinese market, the sales of the two joint ventures, FAW Toyota and GAC Toyota, have declined by 7.2% and 31.9% respectively.
This downward trend indicates that Toyota's sales strategy in China is facing significant challenges. The ongoing price war has made it difficult for Toyota to maintain its attractiveness even with upgrades to key models such as the Camry. More consumers are inclined to choose electric vehicles and plug-in hybrid vehicles, which has also caused difficulties for Toyota to maintain sales. The company has a limited number of models in the above-mentioned sub sectors and its competitiveness is relatively average.
In Japan, Toyota's sales also face challenges. The production of the Prius model has been suspended due to quality inspection at the Tsukuba factory, Some production lines of Noah and Voxy small vans have been shut down, further exacerbating production instability.
In addition, Dafa Automobile, a subsidiary that is an important sales pillar, experienced a sharp decline in sales due to the testing fraud scandal exposed last year. As of April, Dafa's sales decreased by another 54% year-on-year. The scandal not only affected Toyota Group's overall sales, but also damaged its brand image.
As the world's largest automotive company, Toyota is in a critical stage of technological transformation. Recently, the company has demonstrated its diverse technological development path, including the development of next-generation engines suitable for hybrid and biofuel vehicles in collaboration with Mazda and Subaru.
In the Chinese market, Toyota signed a cooperation agreement with China Minmetals and Tsinghua University in April, aiming to accelerate the research and development process in the new energy field. In addition, although Toyota has denied rumors of adopting a DM-i hybrid system, the company's cooperation with local strong companies such as BYD in the electric vehicle field is still ongoing.
Toyota currently maintains a leading sales position globally, but the sharp decline in sales in the Chinese market and production cuts in key regions have kept investors cautious.
There is an external view that Toyota's continued investment in hybrid vehicles is not only a reflection of its strategic shift, but also a part of meeting the market's transition from traditional cars to all electric vehicles.
Faced with such adversity, Toyota's response strategy and recovery ability will be the key to its future competitiveness, especially in the context of the global market's increasing transition to green technology.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- TSMC Japan's Third Factory Relocates in Kumamoto Prefecture? The new county mayor calls for full support
- Kumamoto Prefecture, Japan is preparing to provide "comprehensive support" to attract TSMC to build a third chip factory
- Amazon Japan reduces commission for small items to cope with Temu competition
- Unprecedented! Japan announces intervention scale in the foreign exchange market: 9.8 trillion yen, shaking the financial industry
- Japan will implement internal inspections on Toyota and others regarding certification violations
- Global Focus for Next Week: The Federal Reserve and Bank of Japan Announce Interest Rate Resolutions, US May CPI Data Arrives
- Japan's banking giant explodes with lightning! Plan to sell approximately 10 trillion yen of US and European sovereign bonds
- If necessary, intervention in the foreign exchange market can be conducted 24/7! The Japanese authorities have been completely pressured
- Witness history! Multinational stock markets soar, Japan's Tokyo Composite Index hits a historic high
- Sony Group of Japan claims that half of its conductor factories have concealed harmful substance emissions
-
21世纪经济报道记者韩利明上海报道当地时间7月8日,礼来(NYSE:LLY)宣布将以每股57美元的现金,收购Morphic的所有流通股(总计约32亿美元),以获得治疗炎症性肠病(IBD)和其他慢性疾病的实验性疗法,拓展免疫 ...
- 浪無月
- 昨天 18:13
- 支持
- 反对
- 回复
- 收藏
-
记者今日获悉,金融壹账通近日成功签约广州农村商业银行资产配置系统项目。据了解,金融壹账通将助力广州农村商业银行推进其财富管理业务的数字化转型,为全行财富客户提供专业化、场景化、个性化的精准服务,推 ...
- dongtianya
- 前天 19:08
- 支持
- 反对
- 回复
- 收藏
-
本报讯 (记者李冰)7月8日,在支付宝开放日上,支付宝宣布升级条码支付体验,推出“支付宝碰一下”,用户无需展示付款码,解锁手机碰一下商家收款设备,最快一步完成支付。据介绍,“碰一下”和“扫一下”都属 ...
- WJ1127H
- 前天 20:17
- 支持
- 反对
- 回复
- 收藏
-
7月8日,在支付宝开放日上,支付宝宣布升级条码支付体验,推出“支付宝碰一下”,用户无需展示付款码,解锁手机碰一下商家收款设备,最快一步完成支付。 碰一碰支付有很多优势 支付宝“碰一下”最快3 ...
- yearn1985
- 前天 17:14
- 支持
- 反对
- 回复
- 收藏