Shanghai, May 30th (Xinhua Finance and Economics) - Perfect Diary's parent company, Yixian Group, unveiled its Yixian Global Innovation and Research Center in Shanghai on the 28th. The related investment amount of the center exceeds 80 million yuan, with a building area of 4000 square meters.
Liu Min, Deputy Director of the Shanghai Municipal Commission of Commerce, stated that the establishment of the Yixian Global Innovation and Research Center in Jing'an, Shanghai will help extend the cosmetics retail industry chain of the Shanghai International Consumer Center, and better insight into the new trends in consumption in the Shanghai market and even the national market.
Yan Jiangying, president of China Flavor essence and Cosmetics Industry Association, said that Yixian Group insisted on R&D and innovation, improved its scientific and technological strength, and made progress towards the goal of "becoming a global beauty enterprise representing China" with practical actions.
In line with the standards of top international cosmetics companies, Yixian Group has established this cosmetics innovation and research center in Shanghai with high standards. The center has cutting-edge, formula, analysis, microbiology, sensory, clinical, packaging and other research laboratories to assist in achieving full chain management of research and development.
At the unveiling ceremony, the technological achievements of brands such as "Perfect Diary" under Yixian Group's "Beauty and Health Integration" were also showcased. Huang Jinfeng, founder, chairman, and CEO of Yixian Group, introduced that the company will continue to increase its technological research and development, with Yixian Global Innovation Research and Development Center as the forefront of technological innovation, and continuously deepen cooperation and exchanges with well-known research institutions, universities, and hospitals at home and abroad.