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CEO of Johnson Controls Asia Pacific, Lang Zhiwen: Localization is not copying blindly, it needs to meet the actual needs of the Chinese market
21st Century Business Herald reporter takes great care to report from Shanghai Johnson Controls has been in the Chinese market for nearly 30 years, and it can be said that we have grown together with ... -
The spillover effect of the CIIE drives Sanofi's China business to accelerate and deepen its localization layout
As the largest healthcare company in France, Sanofi has participated in the China International Import Expo for the seventh consecutive year. Benefiting from the spillover effect of the CIIE, Sanofi ... -
Merck Life Sciences Vice President Wu Bo: Strengthening localization construction is an important way to address industry challenges
With the continuous amplification of spillover effects, CIIE has become an important platform for multinational pharmaceutical companies to expand into the Chinese market. On November 6th, 2024, Merc ... -
Dialogue with Hasbro Qian Jing: How Overseas Licensing Companies Can Accelerate Localization Implementation
As a collaborative model that promotes business value through cross-border collaboration, the rapid development of the authorization industry is constantly expanding the market's imagination. Accordi ... -
Oath to replicate the success of Squid Game? Netflix is expanding its Southeast Asian market and accelerating the production of localized content
As streaming competitors such as Disney and Amazon are cutting back on expenses, Netflix has taken the opportunity to increase its market expansion efforts. Netflix's market expansion strategy is to ... -
Producing 9.5 sensors per second, Honeywell Nanjing factory has a localization rate of over 70%
Interface News Reporter | Gao Jing "Through business restructuring, the company's business has become more in line with market development trends." On April 25th, Chai Xiaozhou, Vice President and Ge ... -
Hasbro: Deepen Localization Strategy and Seize the Rapid Development Opportunities of the Chinese Market
On the 17th, Hasbro, the world's leading play company, together with its core brands such as Transformers, Burley Ma and Peppa Pig, appeared in the 16th China International Brand Licensing Exhibition ...