The annual "Double 11" is approaching, and the promotion of "Double 11" among e-commerce is also vigorously underway. Low price is an important keyword in this year's "Double 11" e-commerce. Whether low price can guarantee quality and service, JD is the first to talk about how to achieve "true low price". Low price does not lower quality, relying on continuous "squeezing water" in the supply chain and saving money through extreme efficiency.
On the 23rd and 24th of next week, JD.com, Taobao, and Tmall will all launch Double 11 activities. The consumption situation of residents during Double 11 will become an important indicator for observing the economic "water temperature". After no data was released during last year's "Double 11" and this year's "618", it is also worth paying attention to whether there will be a "battle report" released during this year's "Double 11".
"True low prices" rely on continuously squeezing water in the supply chain
On October 19th, the "JD 11.11 Truly Cheap" press conference was held, and the theme phrase "Truly Cheap" shows that JD's low-priced strategy is continuously deepening after the "return" of its helmsman Liu Qiangdong. JD Retail CEO Xin Lijun also stated at the conference that "low-priced is a gene engraved in JD's bones".
JD Retail CEO Xin Lijun
Unlike previous years' pre-sale openings, this year's JD 11.11 will officially open at 8pm on October 23rd, with not only pre-sales, but also a large number of cheap and high-quality items available for sale in stock. After JD.com, Taobao and Tmall 11.11 will open at 8pm on October 24th.
Xin Lijun stated that the low prices that JD has always advocated are not "fake low prices" obtained through shoddy goods, lack of weight, and deception; Instead, it relies on honest management, continuously squeezing water in the supply chain, and giving the money saved through extreme efficiency to users and partners, which can truly promote consumption and stimulate the vitality of the consumer market with a "true low price". Xin Lijun's definition of "true low price" includes low price, authentic products, and good service.
Specifically, in terms of benefiting consumers, this year on November 11th, JD.com will provide cross store benefits of 50 yuan for every 299 yuan or more, with an additional 20 yuan subsidy available on a first come, first served basis; And the number of goods participating in billions of subsidies will reach twice that of 618 hours.
During the November 11th period of JD, JD made a significant upgrade to its price protection services, with over 800 million products enjoying full price protection. Consumers who purchase price protection services from 8pm on October 23 to 24pm on November 13 can enjoy price protection for 30 days or more.
Xin Lijun said that since the first price protection service was launched in the industry in 2008, the cumulative order volume of JD's price protection applications has exceeded 1 billion, saving consumers nearly 9 billion yuan in total.
Collaborate with brands such as Midea and Xiaomi
Release the "JD 11.11 True Low Price Initiative"
At the press conference, under the witness of relevant units of China Consumer Association, JD, Midea, Xiaomi, Weida, China Gold, Unipec, Dong'e ass hide glue, Wangfujing duty-free, Jingkelong and other brand business representatives jointly launched the "Jingdong 11.11 Real Low Price Initiative".
According to the initiative, JD will work with its partners to ensure low prices and high quality, focusing on honest management, attentive service, cost reduction and efficiency improvement. Do not sell counterfeit or inferior goods, do not substitute inferior products, and continuously improve service levels and efficiency through technology. In addition, the "Initiative" explicitly states that "true low prices" are not a short-term experience created by JD 11.11, but rather a long-term low price experience created through cost reduction and efficiency enhancement.
During the round table segment of the press conference, Zhao Qian, General Manager of the Xining Pavilion Operations Center of Qinghai Yunxiang Agricultural Technology Co., Ltd., also shared her views on "really cheap". Zhao Qian said, "Truly cheap does not mean low quality, but rather by optimizing the supply chain and controlling costs while ensuring product quality, making product prices more affordable.
Number of merchants participating in JD 11.11 this year
More than 1.5 times growth compared to the same period last year
Since the beginning of this year, JD has continued to focus on its low-priced strategy, launching a 10 billion yuan subsidy channel and a 9.9 yuan free shipping channel, as well as launching multiple measures such as double compensation for buying expensive goods and lowering the threshold for self operated free shipping. Meanwhile, since the release of the Spring Dawn Plan at the beginning of this year, various industrial belt merchants and individual merchants have accelerated their influx into JD to open stores.
It is understood that the number of merchants participating in JD 11.11 this year has broken a record again, increasing by more than 1.5 times compared to the same period last year. Consumers can see and buy more diverse low-priced products. This year, on November 11th, JD will bring over 500 million new products to consumers. Including many heavyweight new products such as Xiaomi 14 mobile phones, Bulgari small fan necklaces, and Kovos T20S PRO sweeping robots.
