After Strawberry Bear, who will be next? Our answer is Stitch, "said Kermid Rahman, Senior Vice President and General Manager of Consumer Products Asia Pacific at Walt Disney Company.
On September 10th, the Walt Disney Greater China 2025 Consumer Products Launch Conference was held in Shanghai. At the media sharing session, Lin Jiawen shared the future business strategy and development direction of Disney's consumer goods division in China, "Our goal is very simple - to be happy because of you
After Disney's continuous "star making" activities, Strawberry Bear, which originated from Toy Story, has now become a "heartthrob". It is a pink figurine hanging on a bag, a cute and trendy ornament, and also a "conspicuous bag" that makes the product showcase more eye-catching.
Three years ago, my colleagues and I launched a series of strawberry bear themed products and marketing activities, turning the 'villain with only one movie' into a unique 'heartthrob', filling every aspect of people's lives with the fragrance of strawberry bears, "said Lin Jiawen.
At the "D23: Disney Global Fan Conference" held in August this year, Disney announced the production progress of new films and TV shows from Walt Disney Animation Studios, such as "Ocean's Edge 2," "Frozen 3," and "Zootopia 2," Pixar Animation Studios, including "Toy Story 5," "Mission: Impossible," and "Incredibles 3," as well as Disney live action movies such as "The Lion King: The Legend of Mufasa," "Snow White," and "StarCraft Baby Stitch.
Among them, the live action version of "StarCraft Baby Stitch" will be released in 2025. Stitch's market appeal should not be underestimated. "Lin Jiawen cited consumer research and said that Stitch has a high popularity in Gen Z, with netizens calling him the" Happy Alien Dog ". With the global release of Stitch's live action movie, it is believed that the popularity of this character will reach even higher levels.
Since last year, Walt Disney has launched a cross-border development business strategy. Lin Jiawen shared the results of this strategy at the meeting. As of now, nearly 70 authorized merchants in the Asia Pacific region have officially started cross-border business with Disney, and many Chinese brands have successfully entered markets such as Japan, South Korea, and Southeast Asia as a result.